Associate Director, Paid Media (Head of Paid)

Senior-level Communication Professionals London, United Kingdom


Founded in 1984, APCO Worldwide is an award-winning, independently owned global communication and business strategy firm with offices in major cities throughout North America, Europe, the Middle East and Asia. APCO combines a global perspective with local expertise to help clients around the world manage challenges, opportunities, perceptions and reputations. APCO clients include corporations and governments; industry associations and nonprofit organizations; many of the top companies on the Fortune 500. The firm is a majority women-owned business.

About the Role

We are looking for a leader to help us build our growing paid media practice in London/Europe. The right candidate needs to be able to take ownership over multiple large projects ensuring all deliverables are being met in a timely manner while coaching a team of junior buyers beneath you.

The ideal candidate will:

  • Have a track record of running high-profile cross-channel campaigns
  • Be a strong project and account leader with success managing the relationship with clients
  • Have established relationships with reps across channel who you have a history of working and negotiating with
  • Be a strong leader who can build functional capacity across the team through training and mentoring

Responsibilities

  • Serve as the face of APCO’s media planning and buying services in London/across Europe on the accounts you are managing
  • Manage all financial aspects related to paid media on the projects you are overseeing
  • Responsible for the negotiation, purchase, execution and delivery of approved media plans including Digital TV, Cable, Radio, Print, and Outdoor as well as some digital extensions in OTT/CTV and streaming audio in local spot markets
  • Media trafficking management
  • Develop and apply a working knowledge of advanced media concepts, terminology, media math and media plan execution (e.g., reach, frequency, universe, rating, CPM)
  • Assemble and evaluate marketing data to determine the client's advertising and media needs
  • Mentor and coach others on how to plan and buy media across all channels
  • Meet with sales representatives and make recommendations to the team
  • Keeping up with marketplace opportunities; evaluate and propose targeting, geography, scheduling, support level, and budget
  • Work with other teams to solve media problems (e.g., buyers understand planners and vice versa, execution of integrated/added-value programs, billing discrepancies, traffic problems, contract loading, pre-emption, make-goods)
  • Report campaign performance including TV post buys, delivery/pacing and optimization recommendations
  • Build and maintain excellent Vendor/Publisher relationships
  • Provide deadlines for materials and mechanical specs to client, internal team, creative and traffic department

Requirements

  • Bachelor's degree or equivalent experience
  • 10+ years of media planning experience within an agency
  • 5+ years of experience managing a media team
  • Extensive experience with DV360 and Campaign Manager
  • Strong quantitative and analytical skills
  • Excellent verbal and written communication skills
  • Experience delivering ads to influential audiences (ex: political influencers, thought leaders, business community)
  • Experience buying TV, radio, digital, print, and OOH in Europe
  • Detail-oriented with exceptional critical thinking and problem-solving abilities
  • Proficiency in Microsoft Excel, Word, and PowerPoint
  • Ability to multitask, work successfully with teams, and work under pressure
  • Excellent time-management skills

About APCO in London

As one of the world’s leading financial, business, media, cultural and political centers, London is the perfect base for APCO’s award-winning UK operations. APCO in the UK offers clients fully integrated communication services. Our talented and diverse team, coupled with perhaps the best time zone in the world, means that APCO’s London office is often the natural hub for global and regional accounts.

APCO was awarded Best Agency to Work for: EMEA Network in 2017 and 2019 and EMEA Corporate Consultancy of the year, 2019 by PRovoke Media and a PRCA Workplace Champion in 2020 in the large agency category.