Chef de Projet CRM / CRM Strategy & Go To Market Specialist

Marketing Arcueil, Ile-De-France


We are looking for a skilled and ambitious talent to implement CRM Strategy in French market.

You will support the Head of CRM with cross-channel activities, from conceptualization to analysis and execution, and proactively provide insights and suggest actions to improve the value of CRM communications.

The position sought includes the following activities:


  • Strategy set up: Contribute to define a strategic CRM plan base on 1 to 1 personalisation, across all customer journey in order to guarantee the achievement of objectives
  • Go to Market: Campaigns project management from beginning to end, ensuring they meet the target objectives
    • Deliver a personalized experience based on 1 to 1 CRM strategy
    • Ensure campaigns are delivered on time and within budget
    • In charge of creatives and personalization of relevant messages to engage with different audiences
  • Monitoring and continuous optimization:
    • Constantly monitor CRM contents performance, create report on campaign ROI and making recommendations for global improvements.
    • Identify all elements of boost performance across the conversion funnel to ensure constant maximization of the ROI and the contribution of CRM to total revenues
  • Management
    • 1 dedicated trainee to manage


What you'll need

  • Previous experience in CRM and contact plan management. Knowledge of marketing and CRM best practices, processes and tools, in highly customer-oriented organizations.
  • Attitude for KPI monitoring, experience working with data and analytics
  • Be interested in the Creative part of the job and “Curiosity” / “Courage” to test and learn
  • Ability to develop and implement CRM best practices
  • Excellent verbal (and written) communication skills, and a good level of English


What we offer

While this is a highlight of what you’ll do, what you’ll get is pretty great too:

  • Career path planning & mentorship
  • The opportunity to make the difference in a global company
  • International project experience
  • Creative and Flexible work environment
  • An amazing team of colleagues and leaders