Job Description

Biddable Manager

Marketing Corporate, Italy


Description

Job Description

The Biddable Manager reports directly to the Global Digital CoE Director of Amplifon and holds the responsibility of developing and executing a global social media paid strategy across different social media channels, ensuring consistency with the global Digital Marketing strategy and alignment / adaptation across Amplifon’s regions and countries.

 

Main Responsibilities of the Biddable Manager:

 

  • Develop a paid strategy in alignment with global digital marketing strategy, set the goals to increase brand awareness and lead generation across social media channels
  • Planning solid social media campaigns and manage media budget across all social media channels to delivered agreed KPIs
  • Coordinate with regional / local digital marketing managers to ensure proper adaptation and execution of Social Media paid strategy at local level
  • Monitor and report on performance on social media platforms, continuously identifying opportunities for fine-tuning and optimization and sharing of best practices across regions and countries
  • Educate and coordinate other staff within the COE on the use of social media
  • Establish strong relationships and manage key strategic partnerships with social platforms at global level

 

Required skills and experience:

  • 5+ years experience in social media marketing - preferably media agency
  • Proven experience on analyzing data and developing insights
  • Strong account management, strategy and client management skills
  • Excellent interpersonal, communication and team management skills
  • Command of English both verbal and written