Medical Marketing Manager
Amplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization and consumer care. More than 14,000 professionals every day in a network of 11,000 points of sale / service centers / affiliates, give back the joy of hearing, feeling and living to thousands of people across the world.
In Amplifon we believe people are the most important component of our success. Thanks to our best-in-class Hearing Care Professionals and front and back office Teams, we are able to put the everyday taps, pops and splashes back into the lives of our customers. We believe that it’s only through strong investment in talent engagement, continuous professional development, support and recognition that our people can exceed every limit and build a fulfilling career.
For our Italian headoffice in Milan, we are currently looking for a Medical Marketing Manager.
Responsible to develop essential marketing capabilities (e.g. brand positioning, content development, digital development, channel optimization, internal scientific training) and business acumen (healthcare ecosystem, customer knowledge) that enable the development and execution of the integrated Brand Value proposition
This role is integrated across the Medical management organization to lead the Medical Marketing Team to design and develop an integrated marketing strategy which consist in optimizing all marketing materials including branding, scientific contents, channel mix for target customers, scientific congresses, scientific training, working closely with the Brand & Customer Acquisition Department. The role is also responsible to drive Amplifon market positioning throughout the Healthcare environment and ensure an optimal end – to end customer experience providing to the Field Medical Marketing all the material needed.
- Drive the development of the strategic and tactical medical marketing plan
- Translate the value proposition into persuasive communication
- Build an insight based multidisciplinary annual medical marketing plan
- Provide Medical Marketing leadership and drive innovation for the Brand throughout its lifecycle and oversee brand success that truly delivers for healthcare providers, clients and Amplifon
- Manage agencies/vendors to deliver creative and innovative projects on-time and on-budget
- Provide materials and scientific contents to Field Sales and Field Medical colleagues in order to ensure the consistency of the Amplifon messages
- Previous experience as Marketing /Brand Manager in Pharma or Medical Devices companies
- Understanding of marketing practices and concepts
- Understanding of Account planning and Customer Engagement program and processes
- Previous experience as People Manager
- Excellent indirect/influencing skills