Biddable Manager

Marketing Corporate, Italy


Job Description

The Biddable Manager reports directly to the Global Digital CoE Director of Amplifon and holds the responsibility of developing and executing a global social media paid strategy across different social media channels, ensuring consistency with the global Digital Marketing strategy and alignment / adaptation across Amplifon’s regions and countries.


Main Responsibilities of the Biddable Manager:


  • Develop a paid strategy in alignment with global digital marketing strategy, set the goals to increase brand awareness and lead generation across social media channels
  • Planning solid social media campaigns and manage media budget across all social media channels to delivered agreed KPIs
  • Coordinate with regional / local digital marketing managers to ensure proper adaptation and execution of Social Media paid strategy at local level
  • Monitor and report on performance on social media platforms, continuously identifying opportunities for fine-tuning and optimization and sharing of best practices across regions and countries
  • Educate and coordinate other staff within the COE on the use of social media
  • Establish strong relationships and manage key strategic partnerships with social platforms at global level


Required skills and experience:

  • 5+ years experience in social media marketing - preferably media agency
  • Proven experience on analyzing data and developing insights
  • Strong account management, strategy and client management skills
  • Excellent interpersonal, communication and team management skills
  • Command of English both verbal and written