Chief Marketing Officer (CMO) – Performance Marketing
Description
AmeriSave Mortgage Corporation is a leading mortgage lender committed to providing exceptional service and innovative solutions to our customers. We are seeking a dynamic and experienced Chief Marketing Officer (CMO) to lead our performance marketing and branding efforts, with a strong focus on performance marketing.
Job Description:
As our CMO, you will be responsible for developing and executing a comprehensive performance marketing strategy that drives customer acquisition, revenue growth, and maximizes ROI. You will lead a team of marketing professionals and oversee all aspects of marketing, including digital marketing, brand management, advertising, public relations, and customer experience.
Key Responsibilities:
- Performance Marketing Leadership: Develop and implement a robust performance marketing strategy, including paid search, social media advertising, affiliate marketing, and email marketing.
- Digital Marketing: Oversee digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.
- Data-Driven Decision Making: Utilize data analytics to measure marketing performance, optimize campaigns, and identify new opportunities.
- Customer Acquisition: Develop and execute effective customer acquisition strategies to drive lead generation and conversion.
- Budget Management: Manage the marketing budget effectively and optimize ROI.
- Team Leadership: Build, develop, and lead a high-performing marketing team.
- Brand Management: Oversee brand strategy, positioning, and messaging across all channels.
- Public Relations: Manage public relations efforts to build brand awareness and reputation.
Qualifications:
- Bachelor's degree in marketing, business, or a related field.
- Advanced degree (MBA or equivalent) preferred.
- 10+ years of experience in performance marketing leadership roles, preferably in the financial services industry.
- Proven track record of driving significant growth through performance marketing campaigns.
- Deep understanding of digital marketing channels and technologies.
- Strong analytical skills and data-driven decision-making.
- Experience with marketing automation tools and CRM systems.
- Excellent leadership, communication, and interpersonal skills.
**Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of Colorado will not necessarily receive the same compensation. **
Compensation:
Annual compensation range for this position is $300,000 – $1M. Compensation commensurate with experience.
Benefits:
- 401(k)
- Dental insurance
- Disability insurance
- Employee discounts
- Health insurance
- Life insurance
- Paid time off
- 12 paid holidays per year
- Paid training
- Referral program
- Vision insurance
AmeriSave is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
California Consumer Privacy Act Disclosure Acknowledgment
Employment Applicants, New Hires, and Employees Residing in California
AmeriSave Mortgage Corporation’s Privacy Policy Statement (“Policy”) can be reviewed here: www.amerisave.com/privacy-policy
AmeriSave Mortgage Corporation’s California Consumer Privacy Act (“CCPA”) Recruitment Disclosure can be reviewed here: https://www.amerisave.com/ccpa-recruitment-disclosure/
When AmeriSave’s Human Resources Department makes future requests for personal information, the same Policy is applicable. By applying, you understand this acknowledgment covers current and future personal information requests. You also acknowledge the business purpose of the personal information collected and that future requests may occur while applying for a position at AmeriSave and/or during employment, if applicable.