Advertising Operations Manager
Description
About AmeriSave Mortgage
AmeriSave Mortgage is a leading online mortgage lender, dedicated to simplifying the mortgage process and empowering homeowners with fast, transparent, and competitively priced loans. In addition to helping customers achieve the dream of homeownership, we also assist them with refinancing existing mortgages and securing home equity loans. Through our innovative technology and customer-centric focus, we strive to make home financing more accessible and tailored to individual needs.
Position Overview
The Advertising Operations Manager will oversee set up, trafficking, QA, and operational execution of digital advertising campaigns across multiple platforms while assisting with campaign measurement and analysis. Reporting to the VP of Media Analytics, this role ensures that all campaigns run smoothly, meet performance goals, and comply with industry standards and evolving privacy legislation. You will collaborate closely with marketing analytics, media buying, creative, and technology teams to maximize ROI and deliver seamless advertising experience.
Key Responsibilities
- Campaign Management
- Set up, monitor, and optimize campaign ad tracking across display, social, search, and programmatic platforms.
- Ensure accurate trafficking of creative assets, tags, and tracking pixels.
- Support process development initiatives across Ad Ops, Analytics, Media Buying, etc. as marketing organization continues to evolve.
- Ad Tech & Platforms
- Manage ad servers (CM360), DSPs, and other advertising technology tools.
- Help define and deliver audience segmentation through a variety of platforms such as CDP, LiveRamp, etc.
- Troubleshoot technical issues related to ad delivery and tracking.
- Performance & Reporting
- Monitor campaign performance and provide actionable insights.
- Generate regular reports on KPIs such as CTR, CPA, ROAS, and conversion rates.
- Compliance & Quality Assurance
- Ensure campaigns adhere to brand guidelines and regulatory requirements.
- Conduct QA checks before launch and during campaign flight.
- Stay on top of industry trends around advances in AI, cookie-less identity measurement, conversion API’s, and clean rooms.
- Collaboration
- Work with media and analytics teams to validate data accuracy and attribution.
- Partner with creative and media teams to align on timelines and deliverables.
- Define tagging and implementation requirements for technology team
Qualifications
- Bachelor’s degree in Marketing, Advertising, or related field.
- 3 - 10 years of experience in digital advertising operations or ad trafficking.
- Proficiency with Google Campaign Manager (CM360) and Google Tag Manager (GTM)
- Strong understanding of both digital direct and programmatic advertising, tagging, and tracking.
- Excellent organizational and problem-solving skills.
Preferred Skills
- Experience with analytic and database tools such as Power BI, SQL, Google Cloud Platform, Azure, and Snowflake
- Experience with financial services or mortgage industry advertising.
- Familiarity with privacy regulations (GDPR, CCPA).
- Advanced Excel and data visualization skills.
- Strong working knowledge of GA4 is a plus.
**Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of Colorado will not necessarily receive the same compensation. **
Compensation:
Annual compensation for this position is approximately $100,000. Compensation commensurate with experience.
Benefits:
- 401(k)
- Dental insurance
- Disability insurance
- Employee discounts
- Health insurance
- Life insurance
- Paid time off
- 12 paid holidays per year
- Paid training
- Referral program
- Vision insurance
AmeriSave is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
California Consumer Privacy Act Disclosure Acknowledgment
Employment Applicants, New Hires, and Employees Residing in California
AmeriSave Mortgage Corporation’s Privacy Policy Statement (“Policy”) can be reviewed here: www.amerisave.com/privacy-policy
AmeriSave Mortgage Corporation’s California Consumer Privacy Act (“CCPA”) Recruitment Disclosure can be reviewed here: https://www.amerisave.com/ccpa-recruitment-disclosure/
When AmeriSave’s Human Resources Department makes future requests for personal information, the same Policy is applicable. By applying, you understand this acknowledgment covers current and future personal information requests. You also acknowledge the business purpose of the personal information collected and that future requests may occur while applying for a position at AmeriSave and/or during employment, if applicable.