Marketing Manager
Why join AliveCor
At AliveCor, we imagine a healthier world powered by access to personalized intelligent information. We're on a mission to be the world’s heart health partner by enabling access to quality heart care for everyone. AliveCor has pioneered over-the-counter medical ECG devices and continues to lead the way in empowering consumers and patients to take care of their heart. Using our FDA-cleared medical-grade hardware and software, millions of users have taken more than 200 million heart health measurements and counting.
Our vibrant team of people are attracted to AliveCor because they want to build something meaningful and AliveCor delivers: every day, customers tell us that we’ve saved lives. Join us in our mission!
The Opportunity
AliveCor is looking for a dynamic Marketing Manager to accelerate the growth of our industry-leading Kardia devices and subscription services. This role is at the heart of our mission, sitting at the intersection of consumer technology and clinical precision.
As a Marketing Manager, you will translate consumer insights into high-impact campaigns across digital and retail channels. You won't just be managing a brand; you’ll be driving the adoption of life-saving technology. You will work closely with cross-functional teams and agency partners to execute creative strategies that increase brand awareness and household penetration. If you are a data-driven marketer with a passion for health-tech innovation and a "roll-up-your-sleeves" attitude, this is your chance to make a tangible impact on global heart health.
Job Duties and Responsibilities:
- Execute marketing strategies and tactics to increase brand awareness and household penetration for KardiaMobile devices and subscription services
- Develop a deep understanding of consumer demographics and behavioral drivers through data and research to inform brand positioning
- Partner with internal teams and external agencies to develop and execute creative assets and copywriting for digital marketing and online retailer pages
- Manage in-store marketing and merchandising activations to ensure a premium brand presence at the point of sale
- Analyze sales data and market trends to identify growth opportunities and address performance gaps
- Synthesize complex learnings into actionable insights to drive marketing innovation and brand-building programs
- Collaborate with the Sales team to execute go-to-market strategies in an omni-channel environment, specifically within health and wellness retail
- Support the innovation pipeline and manage updates to product packaging and messaging
- Track and report on key business KPIs including revenue, market share, and brand health
- Lead monthly operating processes and contribute to accurate sales and consumption forecasting
- Manage consumer and retailer marketing budgets efficiently to ensure maximum ROI
- Analyze and optimize promotional programs to drive volume while maintaining brand value
- Translate long-term strategic plans into actionable quarterly and annual commercial tactics
- Align with retail partners to optimize "shopper fit" and ensure brand consistency across various customer touchpoints
- Coordinate cross-functional projects to ensure marketing initiatives are launched on time and within scope
Qualifications & Skills:
- 5–7 years of experience in marketing or brand management (Consumer Packaged Goods or Health-Tech preferred)
- Proven ability to leverage data (e.g., IRI, Nielsen, or internal POS data) to drive decision-making and ROI analysis
- Experience managing agency partners and leading cross-functional projects from concept to completion
- Solid understanding of budget management, promotional pricing, and basic financial acumen
- Exceptional interpersonal and copywriting skills, with the ability to articulate complex medical technology in a consumer-friendly way
- Self-starter mindset with the ability to prioritize multiple projects in a fast-paced, high-growth environment
- Bachelors Degree (BA/BS) in Marketing, Business, or a related field