Director, Global B2B Marketing (Medical Device, Cardiovascular)
Why Join AliveCor?
At AliveCor, we imagine a healthier world powered by access to personalized intelligent information. Heart disease kills more people than anything else in the western world, including all cancers combined. We're on a mission to be the world’s heart health partner by enabling access to quality heart care for everyone. AliveCor has pioneered over-the-counter medical EKG devices and continues to lead the way in empowering consumers and patients to take care of their heart. Using our FDA-cleared medical-grade hardware and software, hundreds of thousands of users have taken more than 100-million heart health measurements and counting.
Our vibrant team of people are attracted to AliveCor because they want to build something meaningful and AliveCor delivers: every day, customers tell us that we’ve saved lives. Join us in our mission!
The Opportunity
We are searching for a Director of Global B2B Marketing to lead our Global Enterprise efforts. This person will be responsible for driving growth through product marketing and strategic B2B partnerships. We're a fast-paced, startup-style environment, so we need a creative and strategic leader who is ready to roll up their sleeves and make a direct impact with limited resources.
Job Duties and Responsibilities
- Cross-functional partnership across AliveCor business lanes to understand and develop business strategy, goals, growth initiatives, and ability to scale these initiatives into meaningful, optimized marketing campaigns and activities
- Own all downstream product activities of B2B portfolio for Enterprise customers including messaging, collateral development, customer segmentation and outreach, etc.
- Oversee and support the engagement with clinical societies to drive product awareness and endorsements
- Conduct broader market and targeted account research to identify and pursue new customer segments
- Develop and deploy customer- and sales- facing product training programs
- Support objection handling and competitive technology inquiries
- Collaborate with internal and external marketing teams to ensure timely, accurate delivery of marketing materials
- Define and refine value propositions, positioning, customer targeting, pricing strategies, and clinical evidence for new products
- Collaborate with Public Relations team to announce new programs and milestone at the corporate level
- Create and manage the campaign calendar
- Partner with the Web, Email, and Communications teams to create cohesive content strategy
- Develop, update and report on enterprise marketing metrics to senior leadership
- Keeping current with industry trends emerging and competitive technologies, and barriers to entry
Qualifications and Skills
- REQUIRED: 6+ years of Global B2B marketing experience in Medical Device and/or Cardiovascular
- Team management and mentorship a must
- Exceptional written and verbal communications skills
- A proven track record of driving business growth
- A self-starter who is willing to learn and collaborate while being an individual contributor to execute on priorities required to get stuff done
- A creative approach to problem solving, and the ability to problem-solve in real-time
- Success working cross-functionally and influencing teams
- A passion for AliveCor’s mission to help all people with chronic conditions live better and healthier lives
- A Master’s or bachelor’s degree in Marketing, Communications, Business or related field