Director, Global B2B Marketing
Why Join AliveCor?
At AliveCor, we imagine a healthier world powered by access to personalized intelligent information. Heart disease kills more people than anything else in the western world, including all cancers combined. We're on a mission to be the world’s heart health partner by enabling access to quality heart care for everyone. AliveCor has pioneered over-the-counter medical EKG devices and continues to lead the way in empowering consumers and patients to take care of their heart. Using our FDA-cleared medical-grade hardware and software, hundreds of thousands of users have taken more than 100-million heart health measurements and counting.
Our vibrant team of people are attracted to AliveCor because they want to build something meaningful and AliveCor delivers: every day, customers tell us that we’ve saved lives. Join us in our mission!
Our vibrant team of people are attracted to AliveCor because they want to build something meaningful and AliveCor delivers: every day, customers tell us that we’ve saved lives. Join us in our mission!
The Opportunity
We are searching for a Global B2B Marketing Director to lead our Global Enterprise efforts. This person will be responsible for driving growth through product marketing and strategic B2B partnerships. We're a fast-paced, startup-style environment, so we need a creative and strategic leader who is ready to roll up their sleeves and make a direct impact with limited resources.
Job Duties and Responsibilities
- Cross-functional partnership across AliveCor business lanes to understand and develop business strategy, goals, growth initiatives, and ability to scale these initiatives into meaningful, optimized marketing campaigns and activities
- Own all downstream product activities of B2B portfolio for Enterprise customers including messaging, collateral development, customer segmentation and outreach, etc.
- Oversee and support the engagement with clinical societies to drive product awareness and endorsements
- Conduct broader market and targeted account research to identify and pursue new customer segments
- Develop and deploy customer- and sales- facing product training programs
- Support objection handling and competitive technology inquiries
- Collaborate with internal and external marketing teams to ensure timely, accurate delivery of marketing materials
- Define and refine value propositions, positioning, customer targeting, pricing strategies, and clinical evidence for new products
- Collaborate with Public Relations team to announce new programs and milestone at the corporate level
- Create and manage the campaign calendar
- Partner with the Web, Email, and Communications teams to create cohesive content strategy
- Develop, update and report on enterprise marketing metrics to senior leadership
- Keeping current with industry trends emerging and competitive technologies, and barriers to entry
Qualifications and Skills
- Must Have: 6+ years of B2B marketing experience in Medical Device sales
- Team management and mentorship a must
- Exceptional written and verbal communications skills
- A proven track record of driving business growth
- A self-starter who is willing to learn and collaborate while being an individual contributor to execute on priorities required to get stuff done
- A creative approach to problem solving, and the ability to problem-solve in real-time
- Success working cross-functionally and influencing teams
- A passion for AliveCor’s mission to help all people with chronic conditions live better and healthier lives
- A Master’s or bachelor’s degree in Marketing, Communications, Business or related field