Director, Solutions Marketing
Description
DUTIES AND RESPONSIBILITIES:
- Work closely with Aligned leadership, sales team, and other key stakeholders as a creative champion of the Company’s narrative, technologies / products, infrastructure, and key differentiators
- Work closely with key stakeholders within the Sales and leadership team to identify customer / market / competitive trends, challenges, and opportunities, and be able to capitalize on these via a variety of creative solutions that differentiate Aligned from its competitors
- Develop leading messaging, content / narrative, designs, collateral, presentations, proposals, and animation / visualization, video, spec sheets, quarterly business review content, ABM programs, tour experiences, etc. to support the sales team during strategic “in-deal” pursuits (hyperscale, large enterprise, and federal customers – both new and existing)
- Ensure all creative materials are consistent with the Aligned Data Centers brand, easily accessible and continuously updated through standardization and QA/QC process
- Collaborate with the sales team to ensure they are properly trained on all creative materials / narratives / supporting collateral
- Collaborate with the sales team to understand and optimize the buyer journey, go-to-market / buyer engagement strategies (pre-sales), and Aligned’s “unreasonable hospitality” program (post-sales)
- Drive consistent processes, standardization, and implementation of marketing, creative, and content processes to ensure high quality and accuracy across a high volume of development and construction efforts
- Conduct bi-annual competitive and performance metrics analyses to ensure efficacy and timeliness of creative deliverables
SUPERVISORY RESPONSIBILITIES: Collaborate with third-party copywriters, graphic designers, and web developer to ensure the timely and high-quality execution of creative projects.
EXPERIENCE REQUIRED:
- BA or BS in Marketing, Business, International Business or other related major or equivalent professional experience
- 6-10 years of progressive creative experience with a background in data centers (4+ years preferred)
- Deep understanding and knowledge of customers in the data center space, including hyperscalers
- Experience in creating and executing or working with third party providers to execute creative solutions, supporting large scale or large volume deal pursuits
- Experience in collaborating with leadership, sales teams, and third-party providers to execute creative strategies
- Experience designing and launching “go-to-market” strategies
- Ability to work independently and collaborate across teams
- Ability to understand audiences, requirements, real estate and products portfolios, and industry trends - and adapt accordingly
- Creative and confident thinker with the ability to translate big-picture vision into creative deliverables
- An appetite to learn and keep advancing their knowledge of the data center industry
- Willingness to travel (15%)
- Highly proficiency in MS Office, Salesforce, Adobe Creative Suite
- Proficiency in Premiere Pro / After Effects, ZoomInfo, Salesforce, Pardot, Unbounce, Canva, BIM, CAD, SketchUp, Revit preferred but not required
- Experience reading and understanding construction design documents and architecture
COMPETENCIES:
- Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
- Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
- Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
- Design - Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.
- Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.
- Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
- Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
- Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
- Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
- Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
- Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
- Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
- Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
- Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
- Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
- Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
- Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
- Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.