Practice Optimization Consultant

Marketing Any, New York Any, California Any, Colorado Any, Connecticut Any, Florida Any, Illinois Any, Indiana Any, Minnesota Any, New Jersey Any, North Carolina Any, Texas Any, Washington Washington DC, District Of Columbia


Job Title: Practice Optimization Consultant

Department: Marketing


The Practice Optimization Consultant will be responsible for analyzing the Orthodontic side of the business and finding opportunities for improvement to the overall business. They will work cross-functionally to create strategic initiatives within an Orthodontic practice to help the business grow and scale amid changing market dynamics. The Practice Optimization Consultant will work with their respective Sales Team to implement Invisalign in targeted accounts and position Align as a complete, innovative solution for their Orthodontic and Digital Impression needs. The Practice Optimization Consultant will also manage the strategic partnership and the development of strategic initiatives with these partner accounts.

The Practice Optimization Consultant’s areas of focus in an Orthodontic practice will include optimizing resources and efficiency, development of systems and processes, increasing profitability and further developing office culture to drive practice growth, ultimately leading to top line revenue growth for Align. Qualified candidates will need to show a successful track record of consulting with businesses, working cross-functionally and effectively training clients. The Practice Optimization Consultant will need to have the ability and willingness to travel, including overnight, 60-75% of the time.


  • Practice Optimization – With the support of a data analyst, perform and deliver deep analyses of practices and customer behaviors to identify opportunities for improvement, growth and scale. He/she will be responsible for leading the change management in the practice. Areas of analysis include but are not limited to; cash flow, KPIs, profitability, operational efficiency, customer experience and marketing and referral programs. These assessments and associated recommendations address all aspects of the Orthodontic organization, including culture, people, process, technology and performance metrics. Willingness to challenge SOPs and current business model will be critical to success. Will also be responsible for identifying potential candidates for the practice optimization program and ensuring that he/she has a healthy pipeline of customers to onboard.
  • Builds High-Level Strategic Customer Relationships – Build customer loyalty and multiple relationships within the highest levels of key functional areas in customer organizations; identify strategic business opportunities within orthodontic practices; establish effective relationships with key customer representatives and employees externally and internally.  He/she will put a high priority on both customer and Company interests when making decisions; lead by example and respond quickly and competently to customer issues; continually search for ways to improve competitive advantage.
  • Demonstrates Leadership/Collaborates With Others – The Practice Optimization Consultant will work closely with sales and marketing team to develop business agreement proposals, implement those agreements, and develop timely responses to all opportunities.  He/she will provide corporate selling consultation and coaching to field sales managers and territory managers on national accounts when appropriate.  He/she will act as a liaison between key customer contacts and other functions in the organization including Marketing, Customer Service, Logistics and Commercial groups. 
  • Drives Practice Growth and Invisalign Utilization – Work directly with sales and customer to support the orthodontic practice to grow their Invisalign clear aligner case starts.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Travel 60-75%%, occasional weekends
  • Exceptional organizational, prioritization and project management skills
  • Self-motivated; dedicated
  • Ability to manage numerous projects and partners simultaneously
  • Able to work independently and make accurate, educated decisions
  • Proactive problem solving skills with strong attention to detail
  • Excellent written and communication skills

  • Ability to build and nurture business relationships with internal and external customers at executive levels by consultative methods
  • Demonstrate deep technical capabilities and professional knowledge. Demonstrate ability to quickly assimilate new knowledge.
  • Effectively lead and motivate teams with diverse skills and backgrounds. Provide constructive on-the-job feedback/coaching to team members
  • Strong strategic planning and project management skills at the regional and national level
  • Excellent written and verbal communication skills with the ability to listen, articulate and advocate
  • Strong business acumen and analytical skills
  • Remain current on new industry trends, technologies, competitors and place in the market
  • Pro-active; high-performance and results orientation
  • Ability to attend national tradeshows, sales meetings and conferences as needed
  • Occasional weekend travel and meetings
  • Ability to consistently work, manage and function with integrity
  • Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.
  • Participate in proactive team efforts to achieve departmental and company goals.


  • Bachelor's degree in business administration or business-related field preferred, MBA preferred
  • 6-10 years experience of related work experience.
  • Consulting experience at a professional firm required
  • Leadership experience in a dental/orthodontic environment strongly preferred
  • LEAN or Six Sigma certified a plus
  • Strong skills in developing a business case and knowledge of the financial impact of the proposed initiatives on the client's Profit and Loss statement
  • Strong facilitation skills and change management experience
  • Ability to articulate trends, client challenges, leading solutions and best practices
  • Ability to effectively communicate and present to senior level client executives (E - and C-Level)
  • Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.


  • Travel (~60 - 75% of time)

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We also respect your privacy. Our Applicant Privacy Policies can be found here: