Senior Market Research Executive

Global Brand & Communications Doha, Qatar


Description

Position at Al Jazeera Media Network

Summary:

We are seeking an experienced Data Analyst to join Al Jazeera’s Research and Insights team.  The ideal candidate must have at least 5 years’ experience within a similar role at a media or broadcast organization.

The candidate must have robust analytical, statistical, and programming skills to collect, analyze, and interpret large data sets and have the ability to transform such data into easy to understand outputs and narratives. Candidates should be able to position the analyzed audience and market data into strategic elements for the various Channels, subsidiaries and departments within the Network.

Contract Type: Freelance

Key Responsibilities:

  • Analyzing and reviewing all research instruments presented from the research house, including quantitative and qualitative research instruments (e.g. written or telephone survey instruments, questionnaires, focus groups, and interview scripts for 1-1 interviews).
  • Analyze research findings to see beyond numbers. Analysis may also include transcripts or analysis of viewership patterns and trends, in addition to opportunities to tap to other markets.
  • Preparing all written research reports and findings, and presenting these findings to the various Channels, subsidiaries and departments within the Network.
  • Finding answers to specific research questions that would lead to more effective, programing, news, distribution, marketing campaigns and strategies.
  • Develop audience profiles across covered markets and suggested profiles to target from the information gathered.
  • Writing MRs (briefs) that include all necessary information that meet channels' research needs and that would assist research houses in providing comprehensive proposals.
  • Recommending appropriate research design and selecting appropriate research agency.
  • Ensuring proper methodology in all research projects, including overseeing all aspects of research design and implementation from inception to completion
  • Profiling of Network channels and their programs
  • Complete network market competitive analysis and suggested strategies.
  • Build media and market information by keeping up to date with trends and developments and sharing that information across the networks various channels.
  • The creation of a database system which will store, filter and provide analysis for all gathered data to be used in strategic decision making process along with a dashboard.
  • Studies of potential markets and market needs which Aljazeera may enter
  • Conducting audience measurement on our own digital platforms.

Key Requirements:

  • Minimum 5 years of experience in the qualitative and quantitative research field within a media or broadcast organization.
  • Communication in Arabic and English, other Languages is a benefit
  • Computer and Various Research Software
  • Follow up Skills
  • Inter-Personnel Skills
  • Excellence on all outputs and performance
  • Able to work under pressure and willing to work in a dynamic, international and fast-changing environment

Performance Measures:

  • Professional appeal of your work and output, depth in analysis and of reporting- our reports should reflect strategic objectives and tactics that could be implemented for your targeted Channel or Network subsidiary.
  • Follow instructions by direct manager and superiors
  • Loyalty, commitment to your job and Relationship with served subsidiary and other Network entities
  • Discipline
  • Self-Improvement
  • Integrity
  • Trustworthy and Confidentiality

Tools and equipment:

  • Media and audience Research software 
  • Cross-Tabulation software