Description

The role

We are looking for a Senior Brand Manager based in our Milan Office. Reporting to the Marketing manager in Italy you will join a multicultural team to work in our leading portfolio brand. The Senior Brand Manager will be accountable for a global brand with the main aim to increase market share and brand’s reputation, improve consumer experience and drive company’s growth within the local market.

What you will do

• Understand the category and Brand under her/his local responsibility
• Execute in autonomy the monthly tracking deep dive analyzing sell in, sell out and consumer data to identify key insights, potential opportunities and action plans.
• Follow up on the main brand’s KPÌs.
• Execute in autonomy the annual business review to identify local needs and new business opportunities
• Define and implement the local Brand strategy.
• Work on the an annual marketing plan for the country: new product development, media & communication strategy, pricing strategy & consumer promotion activities in order to boost sales and grow the category.
• Take part in  innovation strategy  projects Manage approved brand budge and approved marketing A&P spend with strong commercial acumen
• Implement and monitor  the annual media  strategy together with the global team and the agency .
• Drive local ad hoc PR and BTL activations to support the brand equity
• Build strong, trusted relationships with the key stakeholders  both in local and global team to ensure a productive teamwork.

What we are looking for

• +5 years of experience in Marketing Department within a FMCG industry
• Strategic thinking 
• University Degree on Business Administration/Marketing or equivalent
• Experience in marketing through all leverages: product development, media activation plans, pricing and point of sales activities.
• Ability to analyze and interpret performance management data and make recommendations to optimize the effectiveness of the marketing activities
• Good organizational skills. Experience of working and delivering multiple projects
• Leadership & Energy to implement new projects
• English is our main language. Other languages such as French, Italian or Portuguese will be highly valued