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Wet Senior Brand Manager Italy
Description
We're seeking a passionate Senior Brand Manager to join a new team within our organisation that will be in charge of spinning off the WET segment in our portfolio.
Based in the vibrant city of Milano, you will be copiloting the future of our Wet category. This involves expanding our portfolio, creating best-in-class products and formulas, ensuring impeccable execution both in physical stores and online platforms, and collaborating closely with business units to seamlessly implement annual operating plans.
Being part of a multifunctional team , you will embark on a project-based model, a blank canvas where you'll build the foundation for a high-performing category.
Are you ready to lead, innovate, and make an impact in the pet care industry?
If so, keep on reading about the opportunity
- Be the direct point of reference for the Italian market team on all wet matters: market sellout analyses, new launches volume impact estimations & P&L definition together with FP&A and Trade, new launches plan preparation together with Trade, Media agency wet planning and monitoring, wet overall P&L monitoring, competition performance review in POS and in Media, consumer research review
- With the help of the Wet Global team, cascade the local long-term strategy for Ultima wet and execute it thoroughly.
- Lead local and contribute in global strategic calendar for wet: brand review, marketing plans, market annual plan, market 5 years plan
- 5 years of experience in Trade Marketing or Marketing Department within petfood industry
- Strategic thinking
- University Degree on Business/Marketing/Trade Marketing
- Experience in marketing through all leverages: sellout analyses, product development, media activation plans….
- Ability to analyse and interpret performance management data and make recommendations to optimize the effectiveness of the marketing activities
- Good organizational skills. Experience of working and delivering multiple projects
- Leadership & Energy to implement new projects
- Italian & English required. Other languages such as French or Spanish can be a plus
- The opportunity of making an impact on the business and leaving your footprint in a key area for Affinity growth: Innovation
- Be part of ANC’s young team, full of energy and potential, and lead them to success and growth
- Working with international experts and experienced professionals in areas like Research and NPD, to share and learn from.
- We cultivate an open culture that embraces diversity and inclusion.
- We offer competitive salaries with a number of company benefits
