Join Us!
Chef de produit (H/F) - marque Ultima
Description
Affinity is a family-owned Spanish company, which is steadily growing and a dynamic and insurgent player in pet food. At Affinity, we are much more than experts in animal nutrition . For 50 years, we have worked together with a common purpose: to bring together humans, dogs and cats for a better world .
Today, the more than 1.100 professionals who work at Affinity carry out this mission from our offices in Barcelona, Paris, Milan and Snetterton in UK. In France, we are a talented and very dynamic team working in a challenging and good atmosphere.
We are very proud of our brands (in Grocery: Ultima , Brekkies, and in Specialist Channels: Advance, Trainer, Libra…), and the work and our engagement with the Affinity Foundation. We are proud as well to have our factory in France in the Loir-et-Cher at La Chapelle Vendômoise where we can ensure the quality of our products.
Our company is going through exciting times ; we are growing internationally. In France, we entered +20 years ago as a challenger of the two big players and we are now achieving leadership positions in the segments we operate. The reasons for our success? Mainly our people, but also our successful innovation plans and being top media investor in pet food.
We want to continue leaving our footprint and we want you to be part of it. We are looking for talented, bright, and driven people to join us, and in this case, passionate about brand development.
If you would like to help us achieve our common purpose and keep growing professionally, this is your chance to leave your footprint by joining our amazing Marketing Team.
Today, the more than 1.100 professionals who work at Affinity carry out this mission from our offices in Barcelona, Paris, Milan and Snetterton in UK. In France, we are a talented and very dynamic team working in a challenging and good atmosphere.
We are very proud of our brands (in Grocery: Ultima , Brekkies, and in Specialist Channels: Advance, Trainer, Libra…), and the work and our engagement with the Affinity Foundation. We are proud as well to have our factory in France in the Loir-et-Cher at La Chapelle Vendômoise where we can ensure the quality of our products.
Our company is going through exciting times ; we are growing internationally. In France, we entered +20 years ago as a challenger of the two big players and we are now achieving leadership positions in the segments we operate. The reasons for our success? Mainly our people, but also our successful innovation plans and being top media investor in pet food.
We want to continue leaving our footprint and we want you to be part of it. We are looking for talented, bright, and driven people to join us, and in this case, passionate about brand development.
If you would like to help us achieve our common purpose and keep growing professionally, this is your chance to leave your footprint by joining our amazing Marketing Team.
About The Role
We are looking for a Brand Manager based in our Paris Office at Issy-les-Moulineaux. Reporting to a Senior Brand Manager you will join a multicultural team to work in order to make our brand Ultima famous and referent in pet parenting.
We are looking for a Brand Manager based in our Paris Office at Issy-les-Moulineaux. Reporting to a Senior Brand Manager you will join a multicultural team to work in order to make our brand Ultima famous and referent in pet parenting.
We're seeking a dynamic marketer to collaborate on exciting brand journeys, turn insights into action, and play a key role in developing and implementing the consumer marketing strategy for our brands. As an integral member of an experienced and dynamic marketing team, you will be given extensive and diverse responsibilities across the full marketing mix and will play a key role in supporting the development of the overall category strategy.
Your Responsibilities
Brand Management
- Monitoring of category performance metrics (sell-in, sell-out, consumer data) to extract valuable market insights and unlock potential business opportunities.
- Assessment of product range and key consumer indicators (penetration, weight of purchase, loyalty, etc.) to identify gaps and opportunities for strategic advancement.
Local Brand activation
- Development of product and portfolio strategies for the short and medium term.
- Recommendation of marketing activities to meet current brand's mission, market and competitive opportunities.
- Execution of the key initiatives driving the brand growth and lead the development of marketing materials for both above-the-line and below-the-line brand activations.
- Collaboration with International teams on brand launches and relaunches to better answer the local needs.
Media
- Collaboration with Media Manager and Media agency to ensure the implementation of media strategy, in line with Brand Communication objectives
- Initiate with the agency the best digital activations to ensure the best performance (social networks like Instagram, Facebook, Tik Tok…) and foster best practice in Digital to make our performances broadly within the group and outside the company (contest, dayketing,…).
- Support on content strategy deployment in the country especially with the partnership of La SPA
- Drive local ad hoc Public Relations (PR) and BTL activations to support the brand equity and work on Influence strategy and campaigns
What we are looking for
- Business School BAC+5 or equivalent, specialization marketing or sales.
- 2-3 years of experience in brand and product management in a multi-national company. Strong FMCG background is a must.
- Strategic thinking - creative, autonomous, results-oriented, with high-capacity leadership to influence others.
- Business oriented (ability to analyze and interpret performance management data and make recommendations to optimize the effectiveness of the marketing activities, orientation ROIs & KPIs)
- Good organizational skills. Experience of working and delivering multiple projects, ensure teamwork and build strong relationships.
- French native & English fluent. Other languages such as Spanish or Italian can be a plus
On top of this
Compensation depending on profile + transport participation + restaurant tickets Appetiz
Flex office with commute time 2 days out 3 days.
Travel every 3 months to Barcelona headquarters.
