Join Us!
Chef de produit (H/F)
Description
Your Role
As a Brand Manager you are playing a key role in developing and implementing the consumer marketing strategy for our brands. As an integral member of an experienced and dynamic marketing team, you will be given extensive and diverse responsibilities across the full marketing mix and will play a key role in supporting the development of the overall category strategy.What you will do
Brand Management
- Monitoring of category performance metrics (sell-in, sell-out, consumer data) to extract valuable market insights and unlock potential business opportunities.
- Assessment of product range and key consumer indicators (penetration, weight of purchase, loyalty, etc.) to identify gaps and opportunities for strategic advancement.
Local Brand activation
- Development of product and portfolio strategies for the short and medium term.
- Recommendation of marketing activities to meet current brand's mission, market and competitive opportunities.
- Execution of the key initiatives driving the brand growth and lead the development of marketing materials for both above-the-line and below-the-line brand activations.
- Collaboration with International teams on brand launches and relaunches to better answer the local needs.
Media
- Collaboration with the Media team to ensure the implementation of media strategy, in line with Brand Communication objectives
- Support on content strategy deployment in the country especially with the partnership of La SPA
- Drive local ad hoc Public Relations (PR) and BTL activations to support the brand equity and work on Influence strategy and campaigns
What we are looking for
- Business School BAC+5 or equivalent, specialization marketing or sales.
- 2-3 years of experience in brand and product management in a multi-national company. Strong FMCG background is a must.
- Strategic thinking - creative, autonomous, results-oriented, with high-capacity leadership to influence others.
- Business oriented (ability to analyze and interpret performance management data and make recommendations to optimize the effectiveness of the marketing activities, orientation ROIs & KPIs)
- Good organizational skills. Experience of working and delivering multiple projects, ensure teamwork and build strong relationships.
- Excellent communication skills. Ability to pilot agencies, partners, key stakeholders.
- French native & English fluent. Other languages such as Spanish or Italian can be a plus
What we offer
- Incentives and profit-sharing
- Hybrid working model
- Flexible working hours
- Between 12 and 14 days' RTT in addition to paid leave
- Pet-friendly office
- Weekly sports class in the office
- Meal vouchers
- Breakfast and fresh fruit
- 50% reimbursement of public transport season ticket and/or on-site car park
- CSE: payment and reductions for sport and culture, Christmas gift vouchers, holiday vouchers, etc.
Our Company
Affinity Petcare is more than an international petfood company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.
We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra, and more. Currently, we have over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as 4 production sites through which we supply the 70+ countries where our brands have a presence.
So, what are you waiting for? Join our team to leave your footprint!
Want to know more about us?
Follow us on LinkedIn for the latest updates and job opportunities. You can also follow us on Instagram 👉 @affinitycareers to learn more about life at Affinity and hear from our team.
