Join Us!
Senior Brand Manager - WET segment
Description
The Role
We're seeking a passionate Global Senior Brand Manager to join a new team within our organisation that will be in charge of spinning off the WET segment in our portfolio.
Based in the vibrant city of Barcelona, you will be copiloting the future of our Wet category. This involves expanding our portfolio, creating best-in-class products and formulas, ensuring impeccable execution both in physical stores and online platforms, and collaborating closely with business units to seamlessly implement annual operating plans.
Being part of a multifunctional team , you will embark on a project-based model, a blank canvas where you'll build the foundation for a high-performing category.
Are you ready to lead, innovate, and make an impact in the pet care industry?
If so, keep on reading about the opportunity
What You'll Do
- Keep abreast of category trends and global competition, identifying opportunities for innovation.
- Develop expertise in your category and consumer base, leading consumer research initiatives.
- Craft and execute the innovation strategy for your product category, collaborating closely with R&D, Quality, and Operations teams.
- Partner with key markets (Spain, France, UK, Italy) to support the development and execution of annual plans.
- Monitor category performance metrics (sell-in, sell-out, consumer data) to uncover potential business opportunities.
What We're Looking For
- 5+ years of Marketing Department experience within the FMCG industry.
- Bachelor degree in Business Administration, Economics or equivalent
- Previous experience working in the petfood industry is a plus
- Proficiency in all aspects of marketing, including product development, media activation plans, pricing, and point of sale activities.
- Ability to analyze performance data and provide actionable recommendations to enhance marketing effectiveness.
- Strong organizational skills and experience managing multiple projects.
- Leadership skills and energy to drive new initiatives forward.
- Fluency in English and Spanish required; proficiency in other languages such as French or Italian is a plus.
What we offer
- Hybrid working model
- Flexible working hours
- Affinity University platform:
- Profesional development opportunities to employees at different stages of their careers, acknowledging diverse career paths.
- Pet friendly office
- Celebrations & Fun
We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a variety of perspectives is integral to both our company’s success and the strength of our team. That’s why we are committed to providing equal opportunities for all.
Our Company
Affinity Petcare is more than an international petfood company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats and people to make the world a better place.
We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra and more. Currently, we are over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and Snetterton, as well as 4 production sites through which we supply the 70+ countries where our brands have a presence.
So, what are you waiting for? Join our team to leave your footprint!
Want to know more about us?
Follow us on LinkedIn to get the newest updates and job opportunities. You can also follow us on Instagram to learn more about life at Affinity and hear from our team.
