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Brand Manager Advance Veterinary Diets France
Description
The Role
We are looking for a Senior Brand Manager to lead the launch and development of Advance Veterinary Diets in France. Reporting to the global marketing manager you will serve as the primary driver of the brand’s performance in the French market. You will drive the company’s growth alongside sales development and the commercial team.
Join us in this dynamic role where you'll have the chance to significantly impact the successful launch and growth of our brand in France's veterinary diet market.
What you will do
- Understand the category and Brand under her/his responsibility locally (France)
- Define and implement the Brand strategy in the country.
- Create an annual marketing plan for the country's Media & communication strategy, pricing strategy & consumer promotion activities to boost sales and grow the category.
- Implement Innovation plans in the country annually.
- Define the annual activity plan and make a postmortem on the key initiatives, establishing an action standard.
- Do an annual business review to identify local needs and new business opportunities
- Follow up the brand A&P in the country and use financial analyses to drive key decisions for the business.
- Follow up on the main brand’s KPÌs.
- Regular sell-in and sell-out diagnosis, and consumer data tracking (digital and research data) to identify potential opportunities and define an action plan.
- Implement and follow up media brand strategy together with the communication team to ensure an effective brand impact in all customer journeys.
- Sales Support. Make sure that the sales force understands the products’ features and benefits to consumers, and develop the tools and the actions to best position the brand in the marketplace concerning competitors.
- Drive local PR initiatives
- Build strong, trusted relationships with the Sales Leadership to ensure the Marketing and Sales organizations work closely together and are intimately aligned
What we are looking for
- University Degree in Business/Marketing/Communication or similar. Veterinarian or health degree are a plus.
- +6 years of experience in the Marketing Department within a Health care/ Pharma or veterinarian business preferred.
- Ability to analyze and interpret performance management data and make recommendations to optimize the effectiveness of the marketing activities
- Good organizational skills. Experience in working on and delivering multiple projects
- Leadership & Energy to implement new projects
- Influencing & communication skills
- Availability to travel 15% of the time. First year: availability to travel often to Barcelona hub every month.
What we offer
- Hybrid working model
- Flexible working hours
- Affinity University platform:
- Profesional development opportunities to employees at different stage of their careers, acknowleging diverse career paths.
- Pet friendly office
- Celebrations & Fun
We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a variety of perspectives is integral to both our company’s success and the strenght os our team. That’s why we are committed to providing equal opportunities for all.
Our Company
Affinity Petcare is more than an international petfood company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats and people to make the world a better place.
We are very proud of our innovative brands which include: Ultima, Advance, Advance Diets, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra and more. Currently, we are over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as 4 production sites through which we supply the 70+ countries where our brands have a presence.
So, what are you waiting for? Join our team to leave your footprint!
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