Your Role

We are looking for Content Manager, leading the content strategy and execution for specialist brands across Europe (Natures Variety, Advance and Natural Trainer). This role is pivotal in shaping how we connect with consumers through inspiring, insight-driven creative content that meets both brand goals and customer needs.

This role will set the standards for content marketing excellence, ensuring that our communication is strategic, innovative, and impactful across offline and digital channels, contributing to delivering business growth

You will report to the Marketing Director of the Natural Specialty Business Unit and work together with the Brand teams. The position will be located in our Headquarters in Barcelona

What you will do

Content Strategy & Best Practices

•       Develop and execute content strategies that drive brand awareness, lead generation, engagement, and customer retention.

•       Ensure all content aligns with business goals, consumer insights, and the sales funnel.

•       Define and implement content marketing best practices within the brand team.

Creative & Content Development

•       Lead external agencies in the design, production, and optimization of engaging content across multiple channels (TV, print, POS. video campaigns, social media, display).

•       Responsible for reviewing the contents production budgeting and finding efficiencies on production and agency fees.

Creative Optimization

•       Continuously refine strategies and refresh creatives based on performance, promoting the higher performance content based on clear meatrics and develop A/B testing

•       Boost best practice sharing cross brands and improve content innovation.

Cross-functional collaboration

•       Act as the main point of contact for both internal teams (brand, media & analytics, regulatory) and external partners (communications and content agencies).

•       Ensure smooth collaboration and communication between all stakeholders to deliver cohesive and effective content initiatives. Performance & Optimization

What we are looking for

•       University Degree in /Marketing/Communication/Public Relations or related disciplines

•   Content Manager experience preferably in Digital production agencies or within a Company in the FMCG sector or Organic/Natural nutrition or Sporting goods, or Personal Care sector, ideally with more than 5 years experience in this role or similar ones.

•       Excellence on preparing communication brief, being capable to integrate all business needs and brand challenge.

•       Good understanding on brand positioning and business challenges to deliver to the brand teams a winning communication strategy.

•       A deep understanding of all digital media touch points and the metrics behind them (social media, organic and paid search, display emailing. etc.); actively engaged in optimizing those channels

•       Strong planning and time-management skills

•       Self-starter with ability to manage multiple tasks in a deadline-driven environment

•       Strong presentation & communication skill

•       Fluency in English. The knowledge of another language, such as Italian, French or Portuguese will be considered a plus

What we offer

●        Hybrid working model

●        Flexible working hours

●        Ticket Restaurants

●        Pension plan

●        Fully equipped Gym

●        Breakfast and fresh fruit

●        Affinity University platform: Professional development opportunities for employees at different stages of their careers, acknowledging diverse career paths.

●        Pet-friendly office

●        Celebrations & Fun

If you don’t meet all the requirements, don’t worry. We value diverse backgrounds and encourage you to apply anyway. Your application will be thoughtfully reviewed!

We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a variety of perspectives is integral to both our company’s success and the strength of our team. That’s why we are committed to providing equal opportunities for all.

Our Company

Affinity Petcare is more than an international petfood company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.

We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra, and more. Currently, we have over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as  4 production sites through which we supply the 70+ countries where our brands have a presence.

So, what are you waiting for? Join our team to leave your footprint!

Want to know more about us?

Follow us on LinkedIn for the latest updates and job opportunities. You can also follow us on Instagram to learn more about life at Affinity and hear from our team.