Description

• Translate business objective into communication objectives and ensure all communication responds properly to them by conveying key brand messages.
• Define the Content Strategy development and the content calendar for the brands across all content lifecycle.
• Work with internal/external resources for the definition and production of the different content formats.
• By using personas and Customer Journeys Maps, develop content assets based in the audience profile, preferences and marketing objectives.
• Management of all aspects related to the content development along content lifecycle: planning, creation, approval, edit, publishing, re using, promotion, measurement and maintenance.
• Based on the performance and analysis of content, promotes high performance content and develop A/B Testing Boost Best Practice sharing, improve content innovation, optimization.
• Coordinate content production and development across 3rd parties & partners (agencies, translators, copy, etc.)
• Responsible for keeping the activity on time, following the calendars, and making sure that all stakeholders are coordinated.
• Responsible for reviewing the contents production budgeting.

•  University Degree in /Marketing/Communication/Public Relations or related disciplines
• 3/5years of experience as Content Manager preferably in Digital production agencies or within a Company in the FMCG sector or Organic/Natural nutrition or Sporting goods, or Personal Care sector.
• A deep understanding of communication (consumer insights, key messages, reason why, reason to believe)
• Strong planning and time-management skills
• Self-starter with ability to manage multiple tasks in a deadline-driven environment
• Strong presentation & communication skill
• Fluency in English. The knowledge of another language, such as Italian, French or Portuguese will be considered a plus

• Hybrid Working Model: Embrace a flexible work arrangement that combines the best of both worlds – work from the comfort of your home and collaborate in our vibrant office environment.
• Flexible Working Hours: We understand that life doesn't always adhere to a 9 to 5 schedule. Enjoy flexibility in your working hours to help you achieve a better work-life balance.
• Affinity University Platform: Invest in your professional development through our Affinity University platform. Access a wealth of resources designed to nurture your skills and knowledge at every stage of your career.
• Diverse Career Paths: We recognize and celebrate the uniqueness of each career journey. Explore diverse career paths within Affinity PetCare and receive support for your professional growth, no matter where you are in your career.
• Pet-Friendly Office: Bring your furry friends to work! Our pet-friendly office creates a positive and joyful atmosphere, ensuring a paw-sitive workplace experience.
• Celebrations & Fun: Join us in celebrating achievements, milestones, and special occasions. We believe in fostering a culture that appreciates the joy in every success.