Join Us!
Marketing & Trade Country Lead - Portugal
Description
Your Role
Are you a passionate Brand & Trade Marketeer ready to drive the growth of our beloved brands? Affinity Petcare is looking for a dynamic individual to join our team and make a significant impact, focusing on the Portuguese market. Reporting directly to the Head of Marketing and Trade for our Expansion Marketing, you'll be instrumental in shaping and executing the country strategy, constantly seeking out new opportunities for expansion and ensuring our continued success.
What you will do
1. Strategic Growth Planning
- Brand & Country Planning: Support the Head in crafting the annual Portugal Country Plan, turning global innovation and media strategies into local success stories that smash sales targets.
- Portfolio & Pricing Mastery: Own the local "mix"—selecting the right products, the right sizes, and the right pricing to stay ahead of the curve and maximise P&L health.
- Innovation Lead: Drive the Innovation process locally, ensuring new launches land with impact and hunting for local white spaces and growth opportunities.
- Cross-Functional Catalyst: Act as the local bridge between Sales, NPD, and Global teams to ensure every campaign is executed with 100% cohesion and zero friction.
2. Channel & Trade Vision
- The "Gold Standard" Shelf: Define the visibility roadmap across channels, ensuring our brand is impossible to miss on-shelf and through high-traffic secondary placements.
- The Trade Storyteller: Build and pitch "Trade Stories" to our retail partners, securing the listings and promotional support needed to dominate the market.
- Tactical Execution: Own the promotional cycle and POS ecosystem; you are responsible for the "look and feel" of the brand at the moment of truth (the point of purchase).
3. Performance & Market Insights
- Data-Driven Decisions: Own the monthly performance deep-dives across brands and channels, proactively identifying growth opportunities by conducting in-depth monthly
- Competitive Edge: Be the eyes and ears on the ground—monitoring competitor moves and consumer trends to pivot our tactics before the market does.
What we are looking for
- Proven experience in a Brand Management or Trade Marketing position with FMCG background, ideally +5 years in a related or equivalent position
- Bachelor’s degree in Business Administration, Marketing or similar
- Fluent in English and Spanish. Proficiency in Portuguese would be a plus.
- Strong analytical abilities, project management skills, and understanding of digital marketing tools, platforms and metrics.
- You also possess a keen understanding of cultural nuances, enabling you to tailor strategies effectively for diverse consumer segments within the Portuguese market.
What we offer
- Hybrid working model
- Flexible working hours
- Ticket Restaurants
- Pension plan
- Fully equipped Gym
- Breakfast and fresh fruit
- Affinity University platform: Professional development opportunities for employees at different stages of their careers, acknowledging diverse career paths.
- Pet-friendly office
- Celebrations & Fun
If you don’t meet all the requirements, don’t worry. We value diverse backgrounds and encourage you to apply anyway. Your application will be thoughtfully reviewed!
We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a variety of perspectives is integral to both our company’s success and the strength of our team. That’s why we are committed to providing equal opportunities for all.
Our Company
Affinity Petcare is more than an international petfood company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.
We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra, and more. Currently, we have over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as 4 production sites through which we supply the 70+ countries where our brands have a presence.
So, what are you waiting for? Join our team to leave your footprint!
Want to know more about us?
Follow us on LinkedIn for the latest updates and job opportunities. You can also follow us on Instagram 👉 @affinitycareers to learn more about life at Affinity and hear from our team.
