Senior Marketing Data Analyst

Marketing Dallas, Texas


Description

What makes an AFF Sr Marketing Data Analyst:


  • The Sr Marketing Data Analyst will be responsible for evaluating the impact of our demand generation and integrated campaigns, measuring end-to-end marketing funnel performance, setting up and tracking attribution for all marketing initiatives, producing dashboards to report on our important metrics, creating predictive algorithms for more effective targeting, and performing data analyses to optimize marketing performance for business operation, planning and budgeting purposes.

 

What we offer:


  • Competitive Salary + Bonus!
  • Flexible Time Off and Market Leading Benefits!
  • High-growth organization with advancement opportunities!
  • Diverse, Collaborative, & Fun Work Environment!

 

Roles and Responsibilities:


  • Use multi-sourced data and marketing principles to create marketing dashboards, descriptive and predictive analyses, and data systems to optimize our marketing programs and objectives
  • Define and implement end-to-end programs for metrics creation, data collection, database development, reporting, and data modeling
  • Perform advanced analyses to understand and explain trends and drivers of key marketing metrics across multiple products, platforms, and channels.
  • Collaborate with cross-functional teams including Product, Marketing, and Sales to define problem statements, access and manipulate data, build analytical models, explain data-gathering requirements, deliver analytics insights, and make recommendations
  • Define, compute, track, and continuously validate business metrics with descriptive and predictive analysis
  • Identify and implement structured processes for data reporting and communication, and use analytical models to identify insights to drive key decisions across leadership and the organization
  • Provide mentorship to other members of the team and the marketing organization on the best methodologies for design, implementation, and testing of analytics insights
  • Use tools like R, Tableau, Python, and SQL to drive efficient analytics

 

Qualifications:


  • Degree in an analytical field (e.g. Computer Science, Engineering, Mathematics, Statistics, Operations Research, Management Science) or equivalent
  • Minimum of 5 years of hands-on experience analyzing and interpreting marketing data, building statistical models, drawing conclusions, defining recommended actions, and reporting results for performance marketing
  • Minimum of 5 years of experience developing data visualizations with tools such as Tableau and with Analytics/Data Science tools such as R, Python, and SQL
  • Minimum of 3 years of experience in predictive marketing analytics/data science
  • Experience using data driven models to drive business decisions
  • Experience using data access tools and building visualizations using large datasets and multiple data sources
  • Proficiency in statistics and data science (e.g. statistics basics, statistical modeling, experimental design, hypothesis testing, etc.)
  • Experience working with cross-functional teams and presenting data insights to all organizational levels
  • Self-starter, flexible, and motivated by a drive for results and for developing the best possible solutions

 

Preferred Skills:


  • Advanced degree in the above analytical fields
  • Familiarity with marketing platforms such as CRM, CMS, Marketing Automation, Google Analytics, Search Console, GoogleAds/Digital Advertising Platforms, SEO Data Tools
  • Working knowledge of Marketing Channels such as SEO, SEM, PPC, Email, SMS, Direct Mail, Social Media, Affiliate and more. 
  • Experience in omni-channel marketing environment with multiple products and both B2B and B2C targets
  • Experience in a high-growth digital B2B and B2C marketing environment


Our Core Values

Servant Heart: There’s no place for egos here. Customers and colleagues come first. Serving their needs and driving their engagement is our success. 

Embrace Change: That’s not fear, that’s excitement. We see change as core to our survival and our ability to manage change as a prerequisite to new opportunities that can allow us to learn, grow, and do more. 

Walk the Talk: We do what we say we are going to do and maintain the highest standards of performance for ourselves and others, at all times, always doing the right thing. 

Dare to be Different: We are adaptable, creative, and courageous, like entrepreneurs willing to take the necessary risks to innovate and make things better. We challenge the status quo. We seek out different ideas and perspectives as a means of expanding our ability to think and do more. 

Get Stuff Done: We do whatever it takes to get the job done right. We inspect what we expect, take ownership of our actions, and operate with a sense of urgency in everything we do. 

No Drama: We control the things we can control with a mindset to find solutions while minimizing complaint. We are all here for the same purpose, empowered to be the best we can be so that our purpose to deliver great products and services to more customers can be fulfilled.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.