Regional Training Coach

Description

The Regional Training Coach is responsible for providing training support to assigned Field Sales Representatives, focusing on the behaviors that lead to desired performance outcomes. This role involves collaborating with the Instructional Designer and Training Specialist to provide feedback on training materials and suggest improvements based on participant responses. As a people and process-focused position, it requires a passion for developing others, capable of building trust with experienced sales professionals while delivering measurable performance improvements through structured training and hands-on coaching.

ROLES AND RESPONSIBILITIES

Deliver comprehensive sales training programs to our Field Sales Representatives that align with company sales strategies, policies, and processes.
Conduct field ride-alongs to provide real-time coaching and feedback on sales techniques, presentation skills, and merchant engagement.
The Regional Training Coach is expected to become a subject matter expert in all aspects of the AFF sales lifecycle, along with staying updated on process and market changes.
Provide one-on-one and group coaching sessions focused on the behaviors that lead to improved sales effectiveness, time management, and process execution.
Analyze individual and team performance metrics to identify behavioral skill gaps and create targeted development plans to address deficiencies.
Partner with sales leadership to reinforce training concepts and ensure consistent application of sales methodologies and compliant practices.
Assist in the creation and maintenance of sales playbooks, best practice guides, and training materials.
Implement role-playing exercises and simulation-based training to prepare sales teams for complex merchant interactions.

Communicate the progress of each training participant to their supervisors throughout the training lifecycle.

Prepare periodic reporting detailing the progress of training initiatives, outcomes, etc. to departmental leadership.
Other duties as assigned.

QUALIFICATIONS AND EDUCATION REQUIREMENTS

2+ years of experience in sales training, coaching, or team leadership.
Proven track record of developing high-performing sales professionals.
Strong understanding of sales methodologies and modern selling techniques.
Excellent presentation and public speaking abilities.

Preferred Skills

Bachelor's in Business, Sales, Marketing, or related field.
Experience with sales enablement tools and CRM systems.
Knowledge of adult learning and training development.
Background in consumer finance.
Strong time management.

Key Competencies

Action-Oriented: Tackles challenges with urgency and energy; seizes opportunities; maintains a positive attitude.
Effective Communication: Adapts messaging to various audiences; listens actively; shares timely, helpful information.
Nimble Learning: Learns quickly from new experiences and mistakes; embraces experimentation.
Interpersonal Savvy: Builds rapport across diverse groups; navigates social dynamics with tact.
Self-Awareness: Seeks feedback; reflects on impact; acknowledges and learns from mistakes.
Self-Development: Pursues growth through formal and informal learning; embraces new challenges.
Situational Adaptability: Adjusts behavior to fit changing circumstances and environments.

About FirstCash Holdings, Inc.

FirstCash Holdings, Inc. is the leading international operator of pawn stores and a premier provider of technology-driven point-of-sale payment solutions, both dedicated to serving cash- and credit-constrained consumers.

With over 3,000 pawn stores across 29 U.S. states, the District of Columbia, and Latin America—including Mexico, Guatemala, Colombia, and El Salvador—FirstCash offers a diverse selection of pre-owned jewelry, electronics, tools, appliances, sporting goods, musical instruments, and more. In addition, our stores provide small, non-recourse pawn loans secured by pledged personal property, offering accessible financial solutions to the communities we serve.

Through our wholly owned subsidiary, American First Finance (AFF), FirstCash also delivers lease-to-own and retail finance payment solutions for consumer goods and services. With a nationwide network of over 13,000 retail merchant partners, we help customers access flexible financing options tailored to their needs.

With a workforce of approximately 20,000 employees across the U.S. and Latin America, FirstCash is committed to excellence, innovation, and financial inclusion. As a recognized industry leader, the company is a proud component of both the S&P MidCap 400 Index® and the Russell 2000 Index®, reflecting our strength and stability in the market.

Join FirstCash and be part of a company that values integrity, customer service, and growth.

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Note: The information contained in this description is not intended to be an all-inclusive list of the duties and responsibilities of this job or the skills and abilities required to do the job. Management has the discretion to assign/reassign duties and responsibilities to this job at any time. Duties and responsibilities may be subject to change at any time due to reasonable accommodation or other reasons. 

Submission of your application confirms your “opt-in” desire to receive additional phone, text and email communications from the FirstCash Talent Acquisition Team. These communications include information about the specific job you applied for and other potential opportunities available at FirstCash. Message and data rates may apply. You can unsubscribe to text messages by replying STOP to the message at any time. You can unsubscribe from email communications by clicking unsubscribe, within the email, at any time. Visit https://firstcash.com/privacy-policy for additional questions or information.

FirstCash Holdings, Inc. is an Equal Opportunity Employer 

FirstCash Holdings, Inc. is committed to the full inclusion of all qualified individuals. In keeping with this commitment, FirstCash will ensure that individuals with disabilities are provided with reasonable accommodation. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process; to perform the essential functions of the job; and/or to receive all other benefits and privileges of employment, please contact Human Resources at [email protected] or (800)645-2611 Ext. 1

Our values are what drive us.

Servant Heart

There’s no place for egos here. Customers and colleagues come first. Serving their needs and driving their engagement is our success.

Dare To Be Different

We are adaptable, creative, and courageous, like entrepreneurs willing to take the necessary risks to innovate and make things better. We challenge the status quo. We seek out different ideas and perspectives as a means of expanding our ability to think and do more.

Embrace Change

That’s not fear, that’s excitement. We see change as core to our survival and our ability to manage change as a prerequisite to new opportunities that can allow us to learn, grow, and do more.

Get Stuff Done

We do whatever it takes to get the job done right. We inspect what we expect, take ownership of our actions, and operate with a sense of urgency in everything we do.

No Drama

We control the things we can control with a mindset to find solutions while minimizing complaint. We are all here for the same purpose, empowered to be the best we can be so that our purpose to deliver great products and services to more customers can be fulfilled.

Walk The Talk

We do what we say we are going to do and maintain the highest standards of performance for ourselves and others, at all times, always doing the right thing.

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Job Details

Coppell, Texas

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