Senior Advisor, Digital Marketing
Description
Be Part of a Socially Responsible Organization
We are a unique asset management firm that stands out for value creation and its pursuit of sustainable wealth for our clients. Thanks to our people's expertise, we can achieve our purpose and participate in the responsible development of our communities.
With $37 billion in assets, we employ close to 200 people at our head office in Montréal and in our regional offices in Toronto, Guelph and Regina.
We have adopted a hybrid work model that promotes work-life balance as well as a collegiality that sets us apart in the workplace.
The Business Development, Client Partnership, and Marketing Sector: Where Innovation Meets Client Objectives and Business Growth
Do you want to participate in market growth and development while building client trust through effective communication? You’ll be at the heart of the action, positioning Addenda Capital in a constantly evolving environment. This is a challenge that suits you perfectly.
Reporting to the Team Lead, Marketing and Communication, you will play a key role in the strategic planning and implementation of the firm’s digital evolution. You’ll help to define orientations in line with the ambitions of our various departments, particularly Business Development. With your in-depth grasp of digital tools, you will ensure the implementation of concrete, high-performance solutions, promoting growth and innovation within the firm.
Your responsibilities
- Develop the multi-channel content strategy; newsletter, relationship marketing, social networks, website, etc., while taking marketing and business objectives into consideration;
- Create and deliver publications on social networks, ensuring performance measurement and any necessary optimizations;
- Convert business objectives into digital marketing objectives;
- Contribute to the design and production of a variety of content, including videos, webinars and podcasts;
- Assist in the implementation of the SEO strategy to increase the firm’s visibility on the Web;
- Manage digital marketing outcomes, including initial planning, implementation, monitoring, optimization, analysis and reporting;
- Make recommendations and take steps to implement them ;
- Improve website performance and user satisfaction using various tools (user experience tests, page traffic reports, etc.);
- Continuously stay abreast of new developments in the digital landscape to find new ways to produce impactful content and achieve business objectives more effectively; and
- Stay on top of new developments in the digital landscape to find new ways to produce impactful content and achieve business objectives more effectively;
What you bring
- Bachelor’s degree in marketing or communications with a specialization in digital, e-commerce, interactive communications or a related field;
- A minimum of five years of relevant professional experience in a similar position;
- Experience in developing and implementing communications strategies, including Web, e-mail campaigns and social networks.
What sets you apart
- Excellent writing and editing skills as well as written and verbal communication skills (English and French);
- Proficiency in Google Analytics and Looker Studio;
- Knowledge of e-mail campaign tools;
- Good understanding of SEO strategy;
- Very good knowledge of content management systems (CMS) and knowledge of HTML will be considered an asset;
- Excellent knowledge of the Adobe Creative Suite
- Excellent knowledge of the Microsoft Office suite, namely Word, Excel, PowerPoint and Outlook;
- Experience in communication in a financial, institutional, banking or investment environment;
- Capacity to meet tight deadlines (stress management);
- Ease of interacting with stakeholders at different hierarchical levels; and
- Proactivity, rigour and good organizational and planning skills (priority management).
Do you have a genuine interest in this position and meet most of the requirements? Apply now! We value differences and discussions by creating and maintaining an inclusive, equitable and accessible work environment that fosters collaboration. Let us know what makes you unique and how you will make a difference in the Addenda Capital team.