Digital Media Analyst, Contract Employee

Analytics United States


Description

Job Summary:

As a Digital Media Analyst within the Analytics team, you will be responsible for leading the collection, analysis and interpretation of media to track the success of Ad Council campaigns’ communications across digital media products and channels. You will capture and report on campaign results, from which you will generate cross-campaign learnings and insights. You will be the liaison between the Media, Ad Operations, Digital, and Analytics team to ensure we have proper campaign measurement in place for all digital marketing efforts.

 

In this multifaceted role, the Digital Media Analyst is strong in quantitative analysis, enjoys data mining, possesses effective data visualization and storytelling skills and grasps digital media measurements. You have a talent for taking disparate data sources, structuring them, and finding valuable insights. Automation and optimization of data management processes allow you to scale these efforts across Ad Council’s 40 national social good campaigns and 375 digital media partners. Proven experience with Google Ads, DoubleClick and Google Analytics is required, as is a thorough understanding of and experience with the analytics process (data collection, reporting, insights generation and optimizations)

 

The Digital Media Analyst position reports directly to the SVP of Data Architecture within the Analytics team.

 

Timing and Employment Length:

This is a contract employee role. This means that, while the position is at all times one of at will employment, the Ad Council anticipates at present that the employment length would be approximately 6 months with the possibility to extend the contract. Contract employees will be eligible to participate in limited benefits and paid time off.  We are also open to this position being a full-time remote location position. 

 

Core Roles & Responsibilities:

  • Serve as the primary point of contact for digital media support inquiries and requests post campaign launch, including tracking impression delivery, reporting, assisting with optimization and reconciling delivery discrepancies.
  • Responsible for data collection, performance reporting and analysis of all campaign digital media tactics including search, display, online video, mobile, gaming and social.
  • Work closely with functional groups to define data collection requirements and ensure results are measurable and actionable
  • Develop benchmark performance across all digital products and channels
  • Keep a pulse on the latest measurement methodologies to measure efficacy of campaigns across digital marketing channels

 

Your Day-to-Day

  • Management of databases
  • Build and maintain internal and external data feeds on digital media/campaign results (e.g., DoubleClick, Google Ads, Facebook, Google Analytics, Trade Desk, reporting directly from media partners)
  • Data cleansing and management across data feeds and sources
  • Load data into internal data warehouse and validate for accuracy
  • Reporting and analysis
  • Communicate with multiple teams on reporting needs and results
  • Update and enhance existing campaign dashboards and build visualizations to illustrate campaign performance
  • Analyze standard ad performance metrics such as impressions, viewability, clicks and spend
  • Curate actionable insights and recommendations on and across media partnerships

 

The ideal candidate will be:

  • Knowledgeable of all digital media channels
  • Self-starter who is extremely detail-oriented
  • Familiar with AdOps and tagging/trafficking
  • Proactive in nature and eager to learn all things data and digital
  • Inquisitive and interested in discovering the “why” behind data
  • Demonstrative of our core values: we are bold, we embrace our differences, we are empathetic, we strive to be our best selves, and we focus on impact.

 

Core Skills & Qualifications:

  • 2-5 years of experience in digital advertising/analytics
  • Strong proficiency with Google Analytics & DoubleClick
  • Strong Excel skills required, including pivot tables
  • Understanding of online advertising planning, buying and performance metrics
  • Experience in Tableau or other BI tools is a plus
  • Must be technically-savvy, detail-oriented
  • Must have strong communication and presentation skills, and work well independently

About the Ad Council: 

The Ad Council is where creativity and causes converge at scale. We are a New York-based national non-profit organization, bringing together the brightest minds in the marketing, media, advertising and tech industries to create change around the most critical social issues facing our country. We produce and activate communications campaigns that drive awareness and behavior change, creating a lasting impact on American life. We are behind the iconic social good communications programs featuring Smokey Bear, "Friends Don't Let Friends Drive Drunk" and the viral campaign Love Has No Labels" that celebrates diversity and promotes inclusion.  

 

We are deeply committed to diversity, equity & inclusion: 

At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today. 

 

The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status.  

  

Contact Us: 

To apply online: https://www.adcouncil.org/Working-With-Us/Join-Us  

The Ad Council invites all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please contact please submit your request through one of the following methods listed below: 

Fax (212) 922-1676 or 

 

Ad Council 

Attn: Talent Team 

815 2nd Avenue, 9th Floor 

New York, NY 10017 

EEO is the Law