Technical Business Analyst

Technology & Engineering London, United Kingdom


This role is part business analyst and part solution architect, and is responsible for translating customer requirements into a technical solution design, that will be implemented by a team of solution developers and developers. The role requires the ability to look for business opportunities that are used to develop detailed business and functional specifications, project costs and proposals, and to deliver proposed solutions presentations to clients and third parties.

Solution Architects are accountable for gathering and interpreting client’s business needs and translating those needs in to business requirements and functional specifications. They are responsible for the project managing of smaller projects and a key lead in large projects. They ensure that clients’ business needs are supported through e-Dialog’s solutions and application tool offerings. They provide the bridge between the client's data, the marketing tools and the client's marketing applications.


  • Requirements elicitation: Interviewing, workshops, brain storming, use cases including face to face client exposure
  • Responsible for understanding client’s business and making recommendations for improvements
  • Responsible for analysing the requirements to determine the system/solution needs to fulfil the requirements
  • Prepare and own Business Requirements Documents
  • Prepare and own Functional Specifications in collaboration with Solution Architect, Database Programmers, Project Developers and Project Managers
  • Assist in the preparation of user and system test plans with QA team
  • Interface with clients to scope projects, provide development hours to Client Services Leads and direct the development cycle from inception to completion
  • Focal point for all client-specific solution and technical knowledge
  • Interface between client teams, technology teams and support teams
  • Ownership of the consistency and repeatability of client solutions
  • Share ideas and innovations including custom-builds for clients in regular knowledge-share sessions with the rest of the organisation
  • Identify potential issues that may contravene best practices and escalate potential contraventions to BSA Lead, Client Services Lead and Technical Services Director as appropriate

 Role-Specific Competencies

  • Strong technical background, with exposure to digital marketing (particularly email) systems
  • Experience in managing projects with a structured management process including planning and control of time, scope, cost, change, quality and risk.
  • Demonstrates thorough understanding of risk and quality management.
  • Can easily manage multiple projects of varying size for diverse client types (both internal and external clients).
  • Strong working knowledge of HTML, SQL and database technologies
  • Can lead cross-functional solution design sessions.
  • Has solid knowledge of common web analytics, CRM and e-commerce technology platforms.
  • Able to establish and develop new relationships with client contacts.
  • Actively and thoroughly understands the needs of a client's business.
  • Maintains poise in difficult client situations and can act as an escalation point in incident resolution.

Qualifications and Experience

  • A strong background in database marketing, internet applications, and data management is highly desirable
  • Strong technical background with experience with relational databases, web-services, data management principles, and system interfacing principles.

Key Competencies

  • Can exploit an opportunity to achieve something positive, demonstrate the value, and get a desired outcome in day to day interactions with internal and external clients.
  • Can successfully tackle a complex task or problem by breaking it down into its component parts, considering each part in detail in order to understand the source of problems and the important areas to focus on.
  • Shares important information with their colleagues and managers, especially in progress and problems to avoid surprises and enable contingency plans.
  • Proposes new methodologies and works cooperatively with others to produce innovative solutions.
  • Leads by example in meetings and team/organisational events.
  • Consistently meets goals and achieves a major breakthrough or success with a customer issue or project through their determination and steadfastness in pursuit of the desired outcome.
  • Displays initiative to find the answers themselves and intelligently using the resources available to help them.
  • Goes the extra mile in their work to fulfill a request or help the team to achieve a specific result.
  • Has an understanding of the potential risk of missing a cue or a deadline and uses this awareness to keep others up to speed and on track with their responsibilities.
  • Knows when to escalate an issue before it becomes critical.
  • Takes the initiative to keep other team members informed.
  • Respond to requests for assistance and take the initiative to offer help.

Softer skills essential for a successful candidate to exhibit include:

  • A go-getter attitude with a positive outlook and dedication to getting the job done
  • Strong communication skills, written and oral
  • A drive and enthusiasm in all that you do, with a commitment to success