Business System Analyst

Technology & Engineering Nashville, Tennessee


Position Responsibilities:

  • Serve as a core member of the Data / Engineering Group team for existing and new engagements.
  • Lead Discovery sessions with a broad spectrum of marketing and technical business clients. Capture, interpret, and document business requirements.
  • Work with the technical team to develop a solution design capable of fulfilling the customer's current and future marketing and analytic needs.
  • Solve our clients' business problems through the application of technology, process analysis and improvement and systems analysis and design.
  • Establish and follow data quality control procedures.
  • Assess effort and pricing requirements for technical project deliverables.
  • Ensure accuracy and completeness of project deliverables.
  • Represent expertise to clients in the strategies, tactics, and day-to-day needs of database marketing, the tools our client delivers, and the data which drive them.
  • Provide one-to-one mentoring to existing and new clients; share best practices and enhance their understanding and use of their marketing database
  • Work with clients and account teams to develop solutions to specific-client issues, providing industry and/or access tool expertise.

Position Requirements:

  • 5 to 7 years experience in a database marketing or customer analytics environment with a strong understanding of the challenges that marketers face from day-to-day.
  • Retail Industry Knowledge a must
  • Hands-on experience implementing or using business intelligence or campaign management tools for direct or email marketing initiatives (i.e., Epiphany, Unica / Affinium, Aprimo, Valex)
    Working knowledge of campaign planning, execution, measurement.
  • Focus on Internet space, database marketing, or e-commerce
  • Solid relational database understanding
    Top-notch analytical skills coupled with a solid business foundation, particularly in marketing topics.
  • A poised and professional presence and strong verbal and written communication skills.
    The ability to integrate the cross functional needs of marketing, technology, and other areas of an organization into an effective business solution.
  • Ability to effectively management multiple projects with a commitment to meeting project deadlines
  • Willingness and ability to travel (approximately 10-20%).
  • Hands-on experience implementing and using a leading campaign management solution.
  • Proficiency in SQL as well as general knowledge of relational database technology, especially with star schemas and data marts architecture.
  • Experience with business intelligence tools such as Cognos, Microstrategy, SAS, and Business Objects, in support of pre-campaign and post-campaign analysis.
  • Unica, Epiphany, Brio,Crystal Reports experience
  • A working knowledge of statistical modeling (knowing the business uses, limitations, and requirements)
  • Experience with project development lifecycles and QA/QC testing methodologies is desirable.

Zeta Global is a company with a heritage of innovation and a future of leadership. Founded in 2007 by David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company has built an unparalleled Big Data marketing platform – with 350 million + consumer records at the core – through a series of strategic acquisitions and organic business moves. 

The company’s set of proprietary assets and capabilities powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable. 

Headquartered in New York City, Zeta employs more than 500 professionals across the Globe. The Company operates 'Centers of Excellence' in NYC, Silicon Valley, London, Bristol, Middlesbrough UK and Hyderabad, India and has satellite offices in Boulder, Tampa, Washington DC, Madrid, Amsterdam. Grisaille AdTech Solutions Private Limited is also a wholly owned Operating Subsidiary in Chennai, India.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.