Digital Marketing Data Analyst

Client Services New York, New York


Description

CANDIDATES MUST HAVE DIGITAL MARKETING EXPERIENCE TO MEET THE MINIMUM REQUIREMENTS FOR THIS POSITION
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Primary Responsibility/Job Description:

This position requires not only the ability to build and automate reports, but also the interpretation of that data to make digital campaign optimizations.  It will require close partnership with strategic and creative resources to develop client campaign solutions.

  • Develop and automate reports to identify key trends in campaign performance
  • Provide insights and recommendations for campaign optimizations
  • Develop ad-hoc reports to provide further insights into the client’s business, as needed
  • Prospect/customer performance and engagement
  • Present insights to clients and internal stakeholders
  • Identify best ways to visualize data/key trends, QA data and results, exploratory data analysis to identify new campaign and prospect/customer trends
  • Partner with creative, account and strategy teams to identify trends and implement performance optimizations

Essential skills:
  • 3+ years of work experience in the related area
  • Bachelors in Marketing or Data Sciences
  • BI tools (Tableau preferred), insights generation, presenting to clients, campaign automation
  • R/SaS/SQL, email and digital campaign reporting

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Zeta Global is a company with a heritage of innovation and a future of leadership. Founded in 2007 by David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company has built an unparalleled Big Data marketing platform – with 350 million + consumer records at the core – through a series of strategic acquisitions and organic business moves.

The company’s set of proprietary assets and capabilities powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Headquartered in New York City, Zeta employs more than 500 professionals across the Globe. The Company operates 'Centers of Excellence' in NYC, Silicon Valley, London, Bristol, Middlesbrough UK and Hyderabad, India and has satellite offices in Boulder, Tampa, Washington DC, Madrid, Amsterdam. Grisaille AdTech Solutions Private Limited is also a wholly owned Operating Subsidiary in Chennai, India.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.