Website Product Owner
Description
What you will do:
- As the website product owner you will work within the International marketing team
- You’ll be responsible for guiding the development and enhancement of our websites to support demand generation, top of funnel growth and excellent user experience
Gathering stakeholder requirements across cross functional teams and channel owners, prioritising them and working closely with an internal product development and tech development team to ensure successful delivery of each new enhancement/sprint
- Involved with and coordinating content creation working with PR, marketing and product teams as well as analytics to measure your ongoing success and achievement towards business objectives
- Plan then prioritize the website roadmap working closely with the Head of Marketing and Head of Digital Marketing
- Implement the website vision and strategy across multiple geographies and be comfortable working across multiple timezones
- Manage the backlog working closely with delivery leads in China
- Identify initiatives to improve the websites with a focus on conversion optimisations and engagement
- Work with UED team to drive end to end website product initiatives including research and discovery, development of user flows, wireframes and stories (with UX/Design), and ongoing optimisation
- Work with other internal departments identify customer pain points and to develop solutions
- Collate requirements in to briefing documents and collaborate with delivery leads to size up requirements
- Able to balance and manage core website initiatives and ad-hoc campaign projects
- Be comfortable conducting testing on the websites across devices and browsers
- Incorporate SEO best practices across multiple search engines and geographies
- Comfortable with creating wireframes in Figma
- Leverage relationships to successfully execute on objectives
Key Qualities:
- Excellent communication, leadership and project management skills
- Bilingual – fluent in Chinese and English
- Track record in working on international/global sites, CX and site structure
- Strong analytical skills and ability to use data to inform decisions
- Strong understanding of international website UX/UI, design and development practices
- Experience using Figma
- Experience with web languages/code and frameworks (HTML, CSS, JS, REACT)
- Familiar with website architecture and infrastructure (DNS, Hosting, Security, SRE)
- Have knowledge about user-centred design principles and strong understanding of website user behaviour and the roles that websites play in customer experiences/journeys.
- Knowledge of conversion rate optimisation and user testing
- Experience with web analytics, CRO tools and data visualisation
- Experience with SEO crawlers such as SiteBulb or Screaming Frog
- A natural problem solver who is passionate about continuously improving the way they operate
- Ability to deal with ambiguity and work within a changing and time pressured environment
- You're adaptable, quick thinking and keen to learn and grow
- Willingness to get into the detail and be hands on to drive tasks forward
- Have an understanding of, and respect for, different working cultures. Ability to work across multiple geographic time zones