Head of Product Management, Attribution and Measurement

Product Management Boston, Massachusetts

Wayfair is looking for a senior product leader to build an industry-leading attribution and measurement platform that optimizes >$700M in advertising spend, enabling us to maximize the CLV of our customer base.

The Head of Product Management for Attribution and Measurement will lead the team that builds our industry-leading multitouch attribution solution. You will find and measure the incremental value of every touchpoint using the wealth of data we have about our customer behavior and marketing channels. You will use that data to build predictive models that inform decisions about where and how to advertise. You will also develop the technical platform to ensure attributed revenue is available to all stakeholders at all time to maximize the revenue they’re able to drive for Wayfair.  You will influence the measurement roadmaps for key advertising partners (at their most senior levels) to ensure they’re building products that enable us to better measure and target our ad campaigns, participating in their alpha and beta tests as necessary.

You will lead a growing team of product managers and associates to define and execute the product strategy and roadmap for attribution. You will own the overarching vision, driving product prioritization, requirement creation, and execution of product development with Data Science and Engineering teams. This role is highly strategic, requiring close partnership with many internal stakeholders including data science, engineering, marketing, and others. 

This role presents significant technical, analytical, and leadership opportunities with enormous potential for business impact. Successful candidates will be entrepreneurial and creative problem solvers who are able to lead and grow high-performing cross functional teams that bring their vision to reality. They’ll also be able to dive deep into the technical details of their platform while simultaneously defining and communicating front-line vision as a key leader within our organization.



  • Partner with senior leaders to define and align business and product vision and strategy for attribution and measurement at Wayfair
  • Develop and maintain a product platform roadmap and regularly update to key partners and stakeholders
  • Lead, develop, and mentor a team of product managers (across all levels of seniority) and partner with engineering, analytics, and data science leadership to continually evolve their organizations for growth
  • Lead cross-functional teams in planning, prioritization, and product delivery including data science, engineering, site merchandising, storefront experience, marketing, pricing and profitability, and category management
  • Counsel leaders in business, operations and other departments on strategy, optimization, process definition, and execution
  • Define and measure business impact, and monitor performance of initiatives and communicate performance metrics to key stakeholders.
  • Leverage data to understand risks, impacts, scope and priorities of our business objectives, and enable the team to drive results 


  • 7+ years’ Product Management experience, with preference for candidates with a mix of start-up and large-company experience (and/or candidates who have started new products/initiatives within large companies).
  • 5+ years’ experience successfully leading and growing teams that are highly effective both in terms of impact and team culture.
  • Broad understanding of the digital marketing landscape and experience with attribution in the past.
  • Experience working with data scientists and managing analytical workstreams.
  • Excellent analytical skills with demonstrated experience with hypothesis-driven problem solving and turning data into actionable insights.
  • Deep understanding of business strategy and metrics.
  • Superior communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans.
  • Strong technical background, preferably in large volume, scalable web services.  Experience with real-time data science model evaluation a plus
  • Strong cross-functional leadership experience.
  • Entrepreneurial mindset, with a bias for action and ability to deal with extreme ambiguity and rapidly changing environments.

About Us:

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.