Wavemaker | Creative Content Director
Description
Creative Content Director
Create ideas that are worth talking about – Ideas that have virality; Create fame and social buzz; Interesting enough to talk about at the pub not just in the digital world.
At Wavemaker, we believe there is always a better way to grow. By Positively Provoking Growth for our clients, our people and our partners, we shape decisions and experiences through media, content and technology. We are part of GroupM and WPP; the largest media buying alliance and marketing communications group ranked #1 in the world. In Australia and New Zealand, we over 300 people working across six offices: Adelaide, Brisbane, Melbourne, Sydney, Perth and Auckland.
Our company is striving to be the most wanted agency in market and we’re seeking a new Content Creative Director to help us in this mission.
Winner of Agency of the Year 2023 (B&T), Influencer Agency of the Year 2022 and 2023 (Campaign Asia), Wavemaker empowers our people to bring 100% of themselves 100% of the time. Our culture of Positive Provocation unites us and makes us stronger as individuals and collectively. We push boundaries through positive provocation and delivering impactful results for our clients.
The role of the Content & Partnerships department is to bring creativity to media, to drive the cultural pulse of the agency and think about ideas in the next era of media. We also act as the interface between Wavemaker and our partners (be that media integration arms, production companies, influencer agencies, social platforms, activation agencies, talent agents, sports & entertainment as well as GroupM and WPP). We ensure client campaigns are executed and amplified in an effective, creative and future facing, Wavemaker way.
This is a newly created role due to team growth.
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Instagram, TikTok, Twitter and LinkedIn
Duties
- Drive big ideas that will grow clients business’ and help us win clients
- Lead and review the creative work for the agency especially in social, content and digital media and marketing
- Drive creative work and awards (especially in the social space)
- Ability to capture creative thinking that is ready to take to clients – Document and presentation writing; storytelling; concepting; assisting in STB/mock up’s
- Be at the forefront of technology knowing the nuisances of social , video and entertainment media platforms, CX and UX insights, formats and creative impact
- Support the Chief Content & Partnerships Officer in developing Wavemaker’s social product bringing together paid, owned and earned media
- Spearhead and manage content strategy for both small and large projects, harnessing content design, copy, art, and digital technology
- Collaborate well with diversified skillsets - Content & Partnerships, Strategy, Product, Client and Growth departments etc. to create creative strategies and content ideas
- Analyse ongoing cultural and social trends, not being afraid to utilise tools (proprietary & platform – TikTok, Meta...) as required
- Take a leadership role in bringing culture and trends to our clients (Content & Partnerships are the cultural pulse of the agency – How do we bring local and global insights into the agency to drive better work)
Skills & Experience
- At least 7 years of relevant experience, with five or more years in creative, content marketing and/or social
- Experience in creating social/content marketing and advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
- Experience and understanding in creating integrated social and content campaigns across all touchpoints: digital + social media, paid, owned, earned and shared media channels as well as offline
- Demonstrated success in developing and executing creative led campaigns that drive engagement, brand awareness, and business growth
- Proven ability to develop successful concepts and ideas (a robust portfolio)
- Strong creative vision, with an eye on business objectives
- Social and Digital Native; Influential - You may be a content creator already
- Strong understanding of social and broader media landscape, including emerging trends, platforms and best practises
- Exceptional communication and presentation skills with the ability to articulate creative ideas clearly and persuasively
- A proactive, solution-oriented mindset, with the ability to think strategically, solve problems and drive continuous improvement within the team and across the organisation
Working at Wavemaker
Inclusive policies
- Flexible work environment
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
- Discounts and corporate benefits
- Continuous training and development opportunities
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience!
We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.
Apply now and send your CV via the link!