Wavemaker | Director - Digital
Description
Role: Associate Business Director
Overview of job
Wavemaker is an agency of GroupM, the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a director to join our Digital practice. In this role, you will be responsible for managing the day-to-day relationship and driving the integrated media agenda for your respective set of clients.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
3 Best Things About the Job
- Working within a proven, fast-growing team leading some of the biggest brands in the country
- Help some of the largest brands build their digital media presence and drive revenues for the largest media investment agency
- Opportunity to build brands using digital
Reporting of the role
This role reports to the Senior Business Director / Client Leader.
This role reports to the Senior Business Director / Client Leader.
Measures of success
In three months:
- Have a thorough understanding of the clients’ businesses (KPIs, key challenges)
- Get familiarized with proprietary Wavemaker tools and our Provocative Planning philosophy
- Manage the day-to-day operations of clients’ business with emphasis on quality and timeliness
In six months
- Build a strong, collaborative relationship with the client, acting as the point of contact for all things digital
- Lead planning response on all client briefs from insight and strategy through to execution
- Liaise with finance team to ensure we close billing and invoicing on time
In twelve months
- Learn TV+Digital planning and begin to manage integrated briefs
- Drive profitability on your set of accounts by adhering to GroupM trading principles
- Drive innovation by exploring new ideas, technologies, platforms and alphas/betas
- Have career conversations and provide timely feedback to direct reportees
Responsibilities of the role:
- Managing and being responsive to client requests, appropriately delegating tasks to individual team members.
- Formulate digital strategy for client’s business and ensure that recommendations and decisions are consistent with client’s objectives and strategies
- Oversee the work of central planning and implementation teams (ad operations, search, social, programmatic) to ensure plans deliver on client objectives and deliveries are in line with agreed KPIs
- Demonstrate understanding of newer planning principles such as audience planning and how it can be used to shape the client’s media strategies
- Build strong relationships with key media owners
- Evaluate media opportunities including ideas, innovations, and partnerships whenever required
- Keep up to date with GroupM trading principles, meeting revenue targets and driving incremental billings by identifying new media opportunities
- Ongoing learning of the client's category/competitive activity as well as the changing media landscape
- Contribute to pitches, monthly and quarterly reviews and strategy presentations
What you will bring:
- Expertise in digital strategy, communications planning, and experience in any biddable media
- Understanding of the programmatic and the biddable ecosystem – should be able to use dashboards to plan or pull out data
- Understand data -driven marketing and build use cases for your clients
- Demonstrate curiosity - always asking meaningful questions, challenging the brief if necessary
- Ability to navigate difficult client situations/manage expectations in a diplomatic manner
- High attention to detail to ensure the team's output is of the highest quality
- Proven experience in managing people and ability to adapt management style
- Strong team player
What you will need:
- Minimum 8 years’ experience in a media agency, or experience managing or being a part of a brand’s digital team
- Degree in advertising, marketing, business administration or management preferred
- Excellent communication and presentation skills
- Strong with numbers
More About Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our Attitude Of Positive Provocation Is Enabled By
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses.
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our Attitude Of Positive Provocation Is Enabled By
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses.
- deep knowledge we have of our clients’ business
- confidence to challenge what’s gone before
- the support to go further than we thought possible
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.