Wavemaker | Senior Director - Performance
Description
Reporting to: Regional Performance Lead - Performance Marketing
Location, Country: (Mumbai, India)
Brief role description:
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. We are currently looking for a Senior Performance Director to join us.
In this role, you will be responsible for leading clients, managing teams and developing the offer. To be successful in this role, you must have experience in leading paid search marketing programs, experience in performance display, programmatic media and social marketing. A passion for data & analytics are a must.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
3 best things about the job:
- Working with an exciting client known to be bold, ambitious and creative.
- Working with a passionate, driven and highly capable team.
- Opportunity to grow and learn with clients that lean forward with innovations.
About Wavemaker
We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.
We have one single attitude – Positive Provocation.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.
We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our attitude of Positive Provocation is enabled by:
• The deep Knowledge we have of our clients’ business
• The confidence to Challenge what’s gone before
• The Support to go further than we thought possible
Core responsibilities:
- Strategic thinking and Performance marketing skills
- Work closely with the specialist teams to ensure you are up to date with their latest offerings
- Work closely with media partners on responses to briefs or pro-actives.
- Ongoing learning of the client’s category/competitive activity as well as the changing media landscape
- Attending meetings – internal, client and partners
- Attending trainings/seminars to keep up to date with trends, insights and client’s business categories.
- Always questioning – using the insights at our disposal, either through the strategy team or business science, consider how this might affect the overall communications for clients.
- Take part in new business pitches and provide insightful and comprehensive communication solutions for the agency and its clients
Additional responsibilities:
- Require proactivity and a determination to create change.
- You are expected to have experience in digital strategy, performance marketing, digital consultancy and execution wherever possible in an agency environment.
- Working knowledge of Biddable (Google, Meta), programmatic landscape & technologies (DMP, DSP, SSP etc.),– Preferred
- Curiosity – always asking meaningful questions, challenging the brief if necessary
- High attention to detail to ensure the team’s output is of the highest quality
- Strong team player
- Ability to navigate difficult client situations/manage expectations in a diplomatic way
In this role, your goals will be:
In 3 months:
In 3 months:
- Have a thorough understanding of the clients’ businesses (KPIs, key challenges and how they differ from other brands).
- understand their key pain points and come up with the solution to achieve business KPI.
- Understand the key digital tools and processes critical to the everyday running of the account.
- Managing the day to day output with high quality and high responsiveness to client requests
In 6 months:
- Built a strong, collaborative relationship with clients, acting as the contact across set of clients.
- Establish relationship with key media owners & publishers.
- Improve outputs and presentation of reviews/planning sessions
- Suggest improvements in ways of working or processes of any clients
- Begin to consult with clients on their business and how Wavemaker can influence business outcomes
- Lead and deliver all client responses to brief with the team in a strategic way
- Developing and executing clients multi-channel performance marketing strategy:
- Plan, define and execute campaigns to achieve clients KPI
- Manage daily operations of Paid Search, paid display, paid social media, Linkedin, Twitter and other self-serve platforms.
- Provide hands-on optimization of ad campaigns across all marketing channels towards the clients performance KPI.
- Build robust re-marketing strategy with the clients 1st party data.
- Analyse campaign performance data and constantly optimize to generate growth and ensure client satisfaction and renewal
- Consolidate and build internal and external reports for clients analysing KPI achievements and assess the success of campaigns
The Candidate:
- 7-10 years of media agency/performance marketing
- Strong understanding of biddable platform and worked on outcome driven clients/business
- Communication, presentation and negotiation skills
- Strong analytical skills (quantitative and qualitative)
- Passion for learning and openness to new challenges
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn
We are an equal opportunities employer.
All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
More about GroupM
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm