Wavemaker | Performance Associate Director
Description
GroupM China
Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a ________ to join us. In this role, you will be responsible for …
At GroupM, our people are our strength and valuable assets we respect and care, which is why fostering a culture of diversity, equity, and inclusion is important to us.
We aim to create a workplace where employees with different backgrounds and perspectives are able to feel a sense of belonging, have equal opportunities to develop, explore, and display their talents to achieve the growth for both individuals and the organization.
Reporting of the role
This role reports to:
As a Performance Associate Director at Wavemaker, you will be at the forefront of crafting effective advertising strategies for our brand's entire product portfolio. Your responsibilities will include orchestrating multi-channel media strategies in alignment with annual advertising plans, coordinating various operational departments, and achieving our predetermined business objectives. Through comprehensive data analysis, you will diagnose campaign progress, provide audience insights, offer optimization recommendations, and drive continuous iteration to maintain our brand's competitive edge in performance advertising.
Responsibilities of the role:
- Develop advertising strategies for the brand's entire product range.
- Coordinate with multiple media channels and operational departments to achieve annual business goals.
- Analyze diverse datasets to diagnose campaign progress and provide audience insights.
- Offer optimization recommendations to drive continuous campaign iteration.
- Maintain the brand's competitive edge in the performance advertising landscape.
What you’ll need:
Minimum of 5 years of experience in Performance Marketing.
Proficiency in oCPX performance advertising delivery and operation mechanisms, with experience in platforms such as Guangdiantong and ByteDance preferred.
Strong problem-solving, data mining, and data analysis skills.
Exceptional strategic abilities to extract macro-level insights from daily data analysis.
Outstanding communication skills to translate technical and professional skills into business language.
Sensitivity to developments in performance media technology, tools, and trends.
Proficiency in English for planning and proposal development.
About GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
Discover more about GroupM at www.groupm.com.
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
More about Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
- deep knowledge we have of our clients’ business
- confidence to challenge what’s gone before
- the support to go further than we thought possible
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn
More about Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About China
GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.