Wavemaker | Group Head - Performance
Description
Role: Group head – Performance Marketing
Overview of job
Wavemaker is an agency of GroupM, the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Group Head - Performance to join our Digital practice. In this role, you will be responsible for managing the day-to-day relationship and driving the integrated media agenda for your respective set of clients.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to the Performance Marketing Director
3 best things about the job:
- You would be working in one of the most exiting agencies and work with a energetic and dynamic individuals.
- Work closely & become face of Wavemaker for the key clients on performance marketing
- Clients who are investing much more in new media channels – Digital, Mobile & other emerging media.
In three months:
- You should be able to plan, execute and present month on month search strategy for the brand, communicate and be on top of all performance campaign metrics as well as .
- You would have complete knowledge of relevant consumer for the working brand
- You would have been able to understand the client working style and deliver on their day to day requirements and start building relationships with the key decision makers within the current pipeline
- Campaign delivery: Effective and accurate optimization and delivery of performance, utilizing all relevant internal teams (i.e. campaign operations), agency processes and tech.
- Ability to lead biddable media planning discussions with clients.
In six months:
- Demonstrate good understanding of clients’ business and challenges and ability to apply the knowledge in the formulation of campaign strategy and recommendation.
- Build a good relationship with clients, internal and external stakeholders and partners.
- Be able to plan, implement and set up biddable performance campaigns on own & get the implementation & delivery from central team
- Proactively drive the planning initiatives & response to the client requirements & briefs.
- Have full understanding of what is happening on client’s business & work accordingly
- Ability to start leading long term & short-term biddable & performance media planning for the client
- You should be able to contribute to the annual planning and strategy process for all brands that you manage and help present the performance section to the internal strategy team and potentially to the client.
- Have regular conversation with publisher (Google, META, Amazon, Flipkart, etc.) team to improve account performance.
In 12 months:
- You will help evolve the search, social, performance planning principles. Work closely with the brand & central team to build brand specific strategies.
- Established strong team and Client relationship and receive great feedback from co-workers and key client contacts
- Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level
- Planning & Strategy: Ensure holistic thinking is carried across channel planning and outcomes that can be clearly measured.
Responsibilities of the role:
- Adwords/Bing/YouTube, Facebook, LinkedIn, AMS planning and execution
- Facebook, Instagram, LinkedIn & AMS campaign management and planning inputs
- Campaign management and optimization
- Client servicing – internal and with the client teams
- Working closely with digital planner, ops team, central team and internal brand teams
- Biddable Media Planning and Implementation:Make & present annual, quarterly media plans for different client business units in a global work environment. Lead and drive thought & execution of various media marketing plans.
- Data Driven Marketing: Define data driven marketing approach & plans for the business & activate necessary media for business growth. Analyse the customer & media patterns for higher returns. Set goals, interpret metrics, and implement projects that will improve business performance, visibility, and revenue.
- Business & Category Monitoring: Constantly keep track of prospects and bringing media insights by analysing competition marketing, category trends & other macro & micro aspects.
- Ensure projects/campaigns are tracked and measured based on agreed KPIs
- Collating intel on new industry innovations to ensure we’re bringing latest digital, data and technology innovation solutions to clients.
- Manage / oversee all commercial process pertaining to media activity such as estimate, PO, RO, Billing Instructions, Invoicing etc.
What you will need:
- 5 - 7 years in a biddable media buying / Performance / execution / account planning - roles & ready to think & create.
- Comfortable making & presenting annual, quarterly biddable media strategy & plans in a global work environment.
- Experience / understanding of AdTech platforms, guiding the team in implementing tech like Google Campaign Manager, Custom pixels, etc.
- Experience working with multiple stakeholders.