Wavemaker | Client Lead
Description
Job title: Client Lead
Reporting to: General Manager
Location, Country: Mumbai
Brief role description:
Wavemaker is an agency of GroupM, the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Client Lead and in this role, you will be responsible for managing the day-to-day relationship and driving the integrated media agenda for your respective set of clients.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
3 best things about the job:
- Working with one of the best units not only in the Wavemaker India but also in the Wavemaker Global fold & in GroupM India. It will need you to be resourceful, be driven as well, as can drive your teams to newer heights and create your own new stellar success stories.
- You get to wear multiple hats – the brand expert, the creative storyteller, the analytical wizard, the digital expert & the communication-planning expert. This will have both its days of heady achievement, as well as days of frustration as the job is not easy and there are many competitors who are trying as much as you to be the client's trusted advisor.
- Help some of the largest brands build their digital media presence whilst driving revenues for the the agency.
About Wavemaker
We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.
We have one single attitude – Positive Provocation.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.
We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our attitude of Positive Provocation is enabled by:
• The deep Knowledge we have of our clients’ business
• The confidence to Challenge what’s gone before
• The Support to go further than we thought possible
Core responsibilities:
- Thought leadership in Digital new age / landscape, tools & tech know-how.
- Managing and being responsive to client requests, appropriately delegating tasks to individual team members
- Formulate Digital strategy for client’s business and ensure that recommendations and decisions are consistent with client’s objectives and strategies
- Oversee the work of central planning and implementation teams (ad operations, search, social, programmatic) to ensure plans deliver on client objectives and deliveries are in line with agreed KPIs
- Demonstrate understanding of newer planning principles such as audience planning and how it can be used to shape the client’s media strategies
- Build strong relationships with key media owners
- Evaluate media opportunities including ideas, innovations, and partnerships whenever required
- Keep up to date with GroupM trading principles, meeting revenue targets and driving incremental billings by identifying new media opportunities
- Ongoing learning of the client's category/competitive activity as well as the changing media landscape
- Contribute to pitches, annual, quarterly and monthly reviews and strategy presentations
Additional responsibilities:
- Have a thorough understanding of the client’s businesses (KPIs, key challenges)
- Translate the client’s needs into clear direction and leadership for all Wavemaker and GroupM resources working on the account
- Manage the day-to-day operations of clients’ business with emphasis on quality and timeliness
- Drive profitability on your set of accounts by adhering to GroupM trading principles
- Get familiarized with proprietary Wavemaker tools and our Provocative Planning philosophy
- Build a strong, collaborative relationship with the client, acting as the point of contact for all things on Digital.
- Be the recognized trusted advisor, execute “Digital first” innovations and deliver exceptional returns.
- Liaise with finance team to ensure we close billing and invoicing on time
- Drive innovation by exploring new ideas, technologies, platforms and alphas/betas
- Have career conversations and provide timely feedback to direct reportees
The Candidate:
- Expertise in digital strategy, communications planning and experience in biddable media/ reservation buys / programmatic / performance
- Understanding of the programmatic and the biddable ecosystem – should be able to use dashboards to plan or pull out data
- Understand data -driven marketing and build use cases for your clients
- Demonstrate curiosity - always asking meaningful questions, challenging the brief if necessary
- Ability to navigate difficult client situations/manage expectations in a diplomatic manner
- High attention to detail to ensure the team's output is of the highest quality
- Proven experience in managing people and ability to adapt management style
- Strong team player
- Minimum 11-13 years’ experience in a media agency, or experience managing or being a part of a brand’s media/digital team
- Degree in advertising, marketing, business administration or management preferred
- Excellent communication and presentation skills
- Strong with numbers
More about GroupM Market
.2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners, and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners, and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.