Wavemaker | Business Executive-Ecommerce
Description
Job title: Business Executive - Ecommerce
Reporting to: Business Head - Ecommerce
Location, Country: India
Overview of job
Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of PP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Executive - E-Commerce to join us. In this role, you will be responsible to manage the e-commerce media strategy, planning & execution for one of the largest CPG clients in India, managing e-commerce efforts across leading marketplaces like Amazon, Flipkart & E-grocery platforms like Big Basket, Grofers etc. You will work as part of an integrated offline + digital team that manages the entire media strategy, planning & deployment mandate for the client in the India market. You will lead a team of e-commerce platform specialists who will work in close alignment with internal client team at WM & also the digital + e-commerce team POCs at the client end. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
3 best things about the job:
1. A fun environment that combines the best of being entrepreneurial and being part of an award-winning & young global media agency network - the largest marketing services group in the world.
2. Working on a fast-growing industry first E-commerce practice with access to multiple strategic partnerships, proprietary industry first tools and opportunity to grow in the e-commerce ecosystem.
3. A P&L management role where you will constantly be inspired, challenged and learn something new every day.
About Wavemaker
We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.
We have one single attitude – Positive Provocation.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.
We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our attitude of Positive Provocation is enabled by:
• The deep Knowledge we have of our clients’ business
• The confidence to Challenge what’s gone before
• The Support to go further than we thought possible
Responsibilities of the role:
- Proven experience as an eCommerce manager or similar role, preferably in an online retail environment
- Experience of having worked with FMCG brands would be an advantage.
- Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical stakeholders is a must.
- Strong analytical skills and the ability to translate data into actionable insights and recommendations.
- Good understanding of eCommerce platforms, technologies, and digital marketing strategies
In this role, your goals will be:
In 3 months:
- Get an understanding of the client’s e-commerce business & understand stakeholder engagement.
- Started to build relationships with the key decision makers and strategic partner
- Take a handover on complete client business – internalize brand playbooks, past e-commerce campaigns * efforts & any client specific framework trainings.
- Support in development of category>brand specific Playbooks/SOPS/Calendars for the client on media commerce plans & opportunities at a platform level.
- Develop a framework to track and share category insights & learnings basis past & current e-commerce activations and campaigns – also track competition activity & cascade to relevant stakeholders.
- Have a broad POV on e-commerce business in India across various business models, understanding & value of “media” as a lever to drive incremental growth for the client on e- commerce.
- Develop & share reporting formats and SLAs – streamline data requirements (internal & external).
- Identify all relevant internal support teams and drive effective engagement.
In six months, you would have:
- Work with e-commerce platform partners on campaign planning, deployment & track deliverables.
- Work with the e-commerce team lead on all media commerce strategy & planning discussions.
- Manage active communication & support on all client related e-commerce needs with central trading & e-commerce team.
- Support on e-commerce focused workshops & trainings as required for internal & client teams.
- 100% certification on all e-commerce related platform trainings & certifications for self & team E.g.: AMS (Amazon), Google, FB etc.
In 12 months, you would have:
- Work with E-commerce Team Lead to ensure 100% achievement of targets delivered to client.
- Manage a daily/weekly/monthly tracking dashboard to track category>sub-category>brand level Metrics.
- Support in development of e-commerce media AOPs in collaboration with mainline + digital teams.
What you will need:
- A smart / sharp leader who: Has an entrepreneurial spirit and is self-motivated.
- Understands the e-commerce ecosystem & business landscape (Marketplace, E-grocers, Hyperlocal platforms etc.)
- Strong understanding of the digital ad & media platforms like Google, FB, Amazon, etc. – knowledge on capability, metrics & business implication on client’s e-commerce business strategy
- Ability to leverage industry connects & sources to help achieve the e-commerce targets for the client.
- Has execution experience & understanding of e-commerce industry ad platforms like Amazon Search, DSP, etc. and strong knowledge of media opportunities that exist on other e-commerce platforms
- Isn’t wary of getting their hands dirty or stepping into the trenches
- Have a minimum experience of 2+ years in the e-commerce industry & with an overall experience of 4+ years.
- Experience of having worked with any of the large e-commerce/internet platforms or experience in an e-commerce profile having worked for a company within FMCG/Consumer Durables/ Mobile/Electronic categories
- Experience of having managed performance marketing & brand media campaigns on leading e=commerce platforms will be a plus
- Experience of working in roles such as Category Management/Marketing, Media Monetization, Ecommerce Key Account Management, Business Development & Strategic Alliances
- Experience of working in a media/e-commerce agency having managed e-commerce business or media campaigns for mid/large clients across categories like FMCG, Consumer Durables, Electronics etc.
About Wavemaker
We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.
We have one single attitude – Positive Provocation.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.
We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our attitude of Positive Provocation is enabled by:
· The deep knowledge we have of our client's business
· The confidence to challenge what’s gone before
· The Support to go further than we thought possible
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn
For more information, go to www.wavemakerglobal.com
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings, and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.