Wavemaker Careers

Description

Overview of job

In this role, you will be responsible for Media optimization and implementation, MixReach approach, Media buying quality control, Media KPI delivery and management.

Reporting of the role

This role reports to TP Manager or Associate Director

3 best things about the job:

1. Tools/approach: Rigorous trading tools are being used to optimize and finalize media plan to drive working efficiency.
2. Team: An aggressive trading team to challenge the media and market to maximize ROI.
3. Experience: it should be a great career to enrich your experience in traditional and digital

Measures of success –

In three months, you would have:

• Basic TV planning and buying plus MixReach optimization approach, media buying quality control.
• Gotten an understanding of the agency portfolio of clients

In six months, you would have:

• Formed a strong working relationship with Wavemaker internal teams and our media vendors.
• Engaged digital planning and buying.

In 12 months, you would have:

• Played a key role on MixReach optimization and media coordinator
• Responsible for executing the implementation process and providing detailed implementation plans for digital channels.
• Build good relationship with media venders and in line with GroupM Trading policy.

Responsibilities of the role:

• Media optimization in traditional and digital (TV plus OTV) , negotiation (build good relationship with media venders and branding team), media implementation (media buying, tracking and quality control) and media evaluation (media pre buy and post buy analysis, media scene update, monthly/quarterly and annual review).
• Brand annual KPI delivery, quality control: to ensure all the brand KPI must be 100% delivered to meet our promise and improve buying and negotiation power.
• Trading policy follow up and KPI target delivery: 100% follow trading buying policy to leverage brand KPI and quality to meeting /reach 3rd party auditing.
• Tool’s expert and champion AD power, Minder, Infosys, MixReach and MOOC, symphony.
• Ability to leverage buying criteria to maximize ROI.
• Media optimization to cross leverage buying quality and cost efficiency to meet both brand saving target and trading policy.
• Internal communication, leverage resource from Finance, Procurement, Strategic Planning team ect.

What you will need:

• More than 1 years TP relevant experience, better with traditional and digital background.
• Solid knowledge in media industry, good experience and relationship with media venders.
• Independent problem-solving skill.
• Good communication, coordination and negotiation skill, quick learning ability.
• Patience and pay attention to details.

About Wavemaker

Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology.  We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges. We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories. We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values. We are a part of GroupM, WPP’s global media investment management company.

For more information, go to www.wavemakerglobal.com.

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.