Sr. Market and Industry Analyst – Emerging Markets

Business Intelligence Austin, Texas


Description

Principal Responsibilities:

  • Develop and maintain industry intelligence and market sizing and projection data.
  • Deep-dive competitive analyses, comparing relative strengths and weakness of our competitors.
  • Identify best practices and go-to-market strategies segmented by country by gaming platform.
  • Conduct cultural and country analysis to provide cultural understanding for positioning and promoting of products and services.
  • Assist in development of KITs (key intelligence topics) to provide strategic guidance to leadership in support of Publishing, Development, and Global Strategy.
  • Form cross-functional teams within the organization to collaborate on a variety of projects and analyses.
  • Manage a variety of stakeholder and competitive research projects from conception to delivery.
  • Consolidate and collect marketing and industry research to maintain competitive intelligence research library.
  • Assist in development of detailed demographic, competitive, and ethnographic analyses to identify market gaps for company portfolio expansion and/or acquisition.
  • Gather and assess information from a variety of sources; external and internal, secondary and primary.
  • Provide analytics support and thought leadership in Market and Industry analytics, including working with focus group services, market research firms, conduct market studies and competitive assessments in order to analyze market, industry, competitive trends and benchmarks.

 

Requirements:

  • Fluent speaker in at least one of these languages beyond English: Arabic, Farsi, or Hindi.
  • Contributed to a Competitive Intelligence process or strategic consulting in a previous company.
  • 3-5 years of experience in market analysis or business strategy, digital gaming preferred but not required.
  • Familiarity and knowledge in conducting business strategy, planning, and analysis (opportunity forecasts, P&L, PESTEL, competitive assessments/benchmarking, KITs, “horizon scanning”).
  • Familiar with big-data environments, including basic data handling.
  • Experience and understanding of required BI and query tools to perform analysis and reporting.
  • Demonstrated history of effective collaboration, technical, communication, and leadership skills.
  • Specific experience with a variety of web, mobile, desktop computer BI and reporting tools, e.g experience with Tableau highly preferred.