BI Analyst – Competitive Intelligence

Business Intelligence Austin, Texas


Description

Responsibilities:

  • Design, draft and produce reporting and analysis based on specific business requirements, using data from game servers, web analytics tools, research surveys, and financial databases.
  • Provide analytical support for game design, development, testing and operations, including player journey and engagement, gameplay balance, player retention, and monetization.
  • Develop and maintain AOR industry intelligence and market sizing and projection data.
  • Deep-dive competitive analyses, comparing relative strengths and weakness of our competitors.
  • Identify best practices and go-to-market strategies segmented by country by platform.
  • Conduct cultural and country analysis to provide cultural understanding for positioning and promoting of products and services.
  • Provide analytics support and thought leadership in Market and Industry analytics, including working with focus group services, market research firms, conduct market studies and competitive assessments in order to analyze market, industry, competitive trends and benchmarks.
  • Support marketing and financial analysis including funnel analysis, media campaign performance, and KPI forecasting.
  • Other areas of data-driven reporting, analysis and investigations as may be required.

 

Requirements:

  • Fluent speaker in at least one of these languages beyond English: Russian, Korean, Chinese, Hindi, Portuguese, Arabic, Farsi, or Spanish.
  • 2-3 years of experience in market/industry analysis, quantitative or qualitative research – experience in digital gaming preferred
  • Strong proficiency in SQL and other query languages. Experience with ETL tools a plus.
  • Familiarity and knowledge in conducting business strategy, planning and analysis (opportunity forecast, PESTEL, P&L, competitive assessments)
  • Experience with a variety of database systems, with extensive use of MySQL; Hadoop a plus.
  • Experience with data visualization and dashboard design; Tableau highly preferred.
  • Solid writing and presentation skills to effectively convey analysis and statistics with data stories that can be understood by a broad audience.
  • Familiar with big-data environments, including basic data handling.
  • Understanding of statistical modeling and data mining; knowledge of SPSS, SAS and R a plus.
  • Experience working in the video game industry a major plus.