Customer Marketing Manager, Europe

Marketing Barcelona, Spain Madrid, Spain


Company Information


Be a part of the future of cloud at one of the fastest growing and profitable
companies in enterprise software. Veeva is experiencing rapid growth and
strong demand as the cloud software market is evolving toward industry-
specific, cloud solutions. Veeva topped the Fortune Future 50 list of U.S.
companies poised for breakout growth and was listed as one of the fastest
growing companies among Forbes Fast Tech 25.

We build innovative SaaS solutions that span CRM, content management,
and data for the life sciences industry. Our more than 675 customers ranging
from emerging biotechs to the largest global pharmaceutical companies
including Bayer, Lilly, Merck, and Novartis.
We are driven by our core values: do the right thing, employee success,
customer success, and speed. We are innovators, collaborators, and thought
leaders out to create and bring to market solutions that help our customers
improve and extend human life.

Job Summary

We are looking for a highly charged and experienced Account Marketing Manager to define, plan, develop and execute integrated account-based marketing plans to support growth and retention of strategic accounts. You will gather account intelligence, deliver demand creation, and execute marketing programs in alignment with global account strategy to raise awareness, relevancy, and consideration of Veeva solutions. You will support customer success and ultimately help drive advocacy of our solutions.

Location: UK, Barcelona or Paris

Responsibilities

  • Define, develop, and execute account-based marketing plans for strategic accounts in alignment with global account plans and objectives, with tactics appropriate to key buyers and influencers
  • Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Veeva solutions
  • Orchestrate and lead regular account check-ins to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications
  • Produce a portfolio of assets and deliverables appropriate to the account marketing plan requirements
  • Provide ongoing data and insights on strategic accounts, and contacts within these accounts in order to execute tailored account marketing programs
  • Identify, manage, and develop customer reference and advocacy campaigns
  • Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Veeva solutions
  • Manage program execution against committed timelines and within budget. Set appropriate success KPIs and track measurements to determine impact and ROI
  • Ensure appropriate communication and collaboration with key stakeholders from planning through to results
  • Orchestrate and lead regular account check-ins to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications
  • Cultivate long-term customer and sales relationships

Requirements

  • Strong marketing experience for an enterprise software or cloud-based solution provider
  • Proven ability to define, develop, and execute account-based marketing programs to time and budget
  • Excellent English language/communications skills, both written and spoken
  • Solid experience in developing a strong portfolio of templatized assets and deliverables
  • Exceptional project management skills with proven success in driving projects to completion
  • Ability to develop long-term business relationships with sales teams and customers
  • Bachelor’s degree in a relevant field
  • Flexibility to travel as required

Nice to Have

  • Life sciences industry relevant work experience
  • Demonstrable experience in managing and executing integrated marketing programs
  • Fluency in additional language (French, German, Spanish, Italian)

We don’t accept candidates from recruiters or placement agencies. If you have a candidate interested in Veeva, they should apply directly below or at careers@veeva.com. For more information regarding this policy click here.