Coordinator, Digital Marketing

Business Operations & Strategy Brentwood, Tennessee Req. UMG-766


Description

Drive sales, build audience, maximize engagement, and contribute to the overall effectiveness of Church Resources (Worship Together and Brentwood Benson) marketing across the digital landscape.

Job Functions:

  • Grow customer base and drive sales for brentwoodbenson.com and build audience and engagement for worshiptogether.com via comprehensive digital marketing strategy including, but not limited to, direct e-mail, social media, pay-per-click and retargeting ads
  • In collaboration with Marketing Manager, develop and execute product promotions that build upon prior successes and are reactive to sales performance and consumer engagement
  • Create and implement online advertising and content strategy for all product releases and song promotions
  • Implement social media strategy by scheduling content, monitoring results and managing interactions for Worship Together and Brentwood Benson
  • Actively manage SEO for BrentwoodBenson.com and WorshipTogether.com
  • Drive email list growth and manage e-mail/content marketing via Salesforce Marketing Cloud/Emma
  • Monitor analytics from all marketing channels and use intelligence to create targeted campaigns
  • Work with third-party marketing agencies and promotional outlets to increase reach/impact and maximize sales
  • Work with staff, songwriters, arrangers and third-party writers to curate engaging and informative blog content, emails, newsletters, and other copy that aligns with brand style guides
  • Support the technical development of owned web platforms and third-party integrations
  • Monitor third party systems (CallRail, LiveChat, etc) and make sure they are functioning properly and efficiently.
  • Collaborate with YouTube/Digital Rights team in support of MCN strategy
  • Support Worship Together live event strategy as needed
  • Support the development and execution of song marketing plans for CCMG Label Group artist releases that collaboratively support the overall vision and strategy of the company
  • Create assets, tools, and content that expand the reach and influence of our songs, writers, and strategic partners
  • Strong oral and written communication skills
  • Regularly required to sit
  • Requires motor skills to operate a keyboard and basic office equipment
  • Occasionally required to stand and walk
  • Ability to communicate over the phone and in person
  • Occasionally required to lift up to 25lbs
  • Requires occasional travel
  • Works well with others
  • Highly organized / details driven
  • Results Driven
  • Other Duties as assigned

Job Requirements:

Skills/Abilities:

  • Ability to work well in a team environment
  • Ability to thrive within a fast-paced, deadline driven environment
  • Must be tech savvy and enjoy the ecommerce and digital marketing
  • Working knowledge of Microsoft Office (Word, Powerpoint, Outlook, and Excel)
  • Strong relational skills
  • Strong oral and written communication skills
  • Working knowledge of SEO, Pay-Per-Click marketing and Retargeting ads
  • Experience in Google Analytics, Google Adwords, HTML, and CSS is a plus

Experience:

  • 3+ years of relevant experience in digital marketing and/or social media marketing
  • An understanding of the church music landscape is a plus

Education:

  • Prefer 4-year college degree in marketing, business or communications

Universal Music Group is an Equal Opportunity Employer.

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change.