Digital Media Planner
Job title: Digital Media Planner
Responsible to: Digital Strategy Director
Location of work: Kensington High Street, W14
Universal Music Group is looking for a candidate who is ready to take their labels’ digital media campaigns into the future by promoting their artists and compilations using biddable media. The ideal candidate should have a desire to be immersed in digital media buying technologies, best practice in marketing strategy as well as the labels’ artists. They should be able to understand and communicate how data can be leveraged to affect strategy, planning and media buying and be excited about driving campaign results.
- A proven track record working within digital media ideally within the entertainment / youth sector, with specific programmatic experience preferred
- Experience of planning and reporting across a range of digital media channels
- A solid understanding of the programmatic media ecosystem and technology, including exchanges, networks, ad servers, DSPs, SSPs, DMPs and trading desks
- An appreciation of how digital fits in the overall marketing/media strategy
- Proficiency in using digital research tools such as comScore / Nielsen and also social listening / affinity tools
- Proficiency in Microsoft Excel and PowerPoint
- Strong communication, project management, time management and analytical skills
- Experience of managing multiple campaigns in a fast-paced, entrepreneurial environment
- Ability to think creatively and strategically, and identify and resolve problems within the available platforms
Diversity and Inclusion
Universal Music is an equal opportunities employer. We embrace diversity and are committed to a working environment where no one will be treated less favourably on grounds of their sex, race, disability, sexual orientation, religion, belief or age.
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.