Artist Brand & Insights Strategist

Artist Relations Miami Beach, Florida Req. UMG-1265


We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

We are currently seeking an Artist Brand & Insights Strategist focused on delivering services and creating value for our artists. This role oversees artist brand strategy and development.

Job Functions:

  • Consolidate and analyze data and insights from all available sources and platforms (internal tools, social media, music services, marketing campaigns...)
  • Provide a quantitative and qualitative analysis of the artist’s brand and positioning
  • Work with local teams and internal repertoire owners in the territories to develop recommendations and implement them
  • Oversee artist brand communication and social media strategy
  • Analyze positioning of artists from the competition
  • Identify opportunities for endorsement and sponsorships between brands and artists
  • Develop artists pitches and presentations for marketing and commercial partnerships
  • Manage relationship with internal and external data providers

Job Requirements:


  • Excellent written, presentation and communication skills
  • Bilingual English/Spanish


  • 5+ years of experience in entertainment/music business, consumer insights or advertising agency


  • BA in marketing or communications

Universal Music Group is an Equal Opportunity Employer.


This job description only provides an overview of job responsibilities that are subject to change.