Community Manager, Global Marketing

Marketing & Digital Media Hollywood, California Req. UMG-1110


Description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

The Community Manager is responsible for strategizing supplementary or standalone artist campaigns on label-owned socials, communicating on a regular basis with Consumers / Fans / Super Fan groups and developing Influencer databases.

Job Functions:

  • Run & moderate label-branded social & online properties including Capitol Records, Capitol Vaults, Virgin Records, 1Mic1Take
  • Set quarterly goals to grow & develop all label-owned properties
  • Strategize & implement marketing campaigns for CapitolGoods.com
  • Onboarding, strategy, content, fan engagement, moderation, customer service, analytics for primary, secondary and supporting platforms.
  • Support Global Marketing Teams in their artist-specific campaigns; these may be run on or off the label socials & include everything from content curation, LinkFire building, customer service, contacting winners, shipping prizes, etc.
  • Work with all applicable Departments (Brand/Sync, Advertising, Publicity, Video) to support their campaigns, strategize potential partnerships, create content, etc.
  • Provide analysis on all label-run campaigns & artist campaigns where applicable
  • Collaborate with 103 and/or Content Intern and/or Video Team on creating content (social clips, banners, advertising units, pseudo videos, etc.)
  • Monitor social platforms for leaks; work with Leaks team on take-downs
  • Develop & maintain Influencer relationships for label & artist campaigns
  • Analyze data, project trends & provide recaps to company & management groups
  • Identify emerging platforms, onboard labels & artists
  • Live-tweet / live-message award shows, concerts, promo days, etc.
  • Track trending topics to gain positioning at the forefront of pop culture conversation
  • Curate social calendar for label & artist properties including milestones, anniversaries, major releases, moments in label & artist history, etc.
  • Liaise between UMG & UMe social teams for campaign support, content needs, special announcements, etc.
  • Update label websites with press images, news posts, new artist signings, releases, remove dropped artists in timely manner, update homepage on regular basis, etc.
  • Send bi-weekly emails to label lists
  • Work with Head of Publicity & Corporate Publicity on company announcements, time-sensitive messaging (artist deaths, corporate events, etc.), award show messaging, etc.

Job Requirements:

Skills/Abilities:

  • Ability to identify and track relevant community metrics
  • Excellent verbal, written, and presentation skills
  • Ability to interpret website traffic and online customer engagement metrics
  • Attention to detail and ability to multitask
  • Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
  • Understanding of popular social networks – design, functionality, users
  • Demonstrated ability to produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects
  • Proficiency in PowerPoint and presentation tools and skills
  • Proficiency in Photoshop, FinalCut or similar editing programs
  • Proficiency in basic html, coding, website development (i.e. WordPress, etc.)
  • Proficiency in social listening tools like HootSuite, Sprinklr or similar platforms

Experience:

  • Proven work experience as a community manager
  • Experience launching community initiatives (e.g. building online forum, launching an ambassador program, creating an event series and writing an email newsletter)
  • Hands on experience with social media management for brands
  • Knowledge of online marketing and marketing channels

Education:

  • Degree preferred or equivalent experience
  • Entertainment background is a plus, but not required

Universal Music Group is an Equal Opportunity Employer.

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change.