Media Buyer

Marketing & Digital Media Toronto, ON Req. UMG-932


Universal Music Canada is seeking a Media Buyer, who will be responsible for the implementation, daily management and optimization of advertising campaigns. This position will assist in strategy and planning responsibilities including research and insights derived from past campaign performance.


  • Launch and own the day-to-day management and optimization of assigned ad campaigns with outlined strategy, assets and targeting
  • Pulls and analyzes campaign performance reports to inform daily optimizations and testing recommendations
  • Insures that campaign KPIs and objectives are met both near and long term
  • Prepares research and insights to inform ongoing media recommendations
  • Manages budget allocations and bid parameters to deliver most efficient results
  • Prepares weekly reporting
  • Tests new ideas based on insights gained from campaign management
  • Research as required
  • Solve problems flexibly and creatively while operating in an environment where the rules change daily
  • Work with ads team to test hypothesis, verify results, and continually optimize


  • Post-secondary Education
  • Must possess exceptional communication and presentation skills
  • Detail oriented and meticulous organizational skills
  • Highly analytical, critical thinker
  • Passion for growth marketing using digital channels
  • Must be proficient in Microsoft Office products such as Word, Excel and PowerPoint
  • Must be experienced in analyzing data and/or market research
  • At least one year of hands on experience with one or more of the following media technology tools is preferred: ad-servers, ad-exchanges, retargeting tools, Facebook advertising, Google Display Network
  • Must be extremely detail oriented, passionate about data analysis and able to multitask in a fast-paced environment. 


For all interested candidates, please state your salary expectation in your cover letter.

DEADLINE: Wednesday, February 28, 2018    

Universal Music Group is an Equal Opportunity Employer.
Universal Music Canada welcomes and encourages applications from people with disabilities.
Accommodations are available on request for candidates taking part in all aspects of the selection process.