Urban Branding Manager

Marketing & Digital Media Santa Monica, California Req. UMG-747


We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Interscope Geffen A&M Records is currently seeking someone who has an undeniable understanding and interest in urban culture; to connect the dots with brand opportunities, and the ability to work with a diverse group of artists, brands and environments effectively. 

Job Functions:

  • Work internally with Interscope branding, marketing and artist management teams to identify unique partnership strategies for the urban roster of artists.
  • Work externally with third-party brands to achieve cross-promotional marketing objectives.
    • Including but not limited to sponsorships, product placement, commercial syncs and label events.
  • Act as primary point of contact for multi-cultural brand partnerships:
    • Maintain strong and effective relationships with appropriate brands across categories (ie: apparel, footwear, liquor, beauty, auto, technology, et al).
    • Keep abreast of the evolving music industry and marketing trends, particularly those related to artist and brand partnerships.
    • Pitch artist opportunities to brands accurately and effectively.
    • Negotiate all deliverables between the label, artists and brands (ie: financial, barter, et al).
    • Work with aforementioned key stakeholders to ensure all activations serve each party’s needs and are executed properly. 
    • Attend industry networking events, concerts, et al, with the purpose of expanding brand network and securing partnerships. 
  • Measure and report on campaign’s forecasted reach and revenue; and post-campaign actuals.

Job Requirements:


  • Deep knowledge and understanding of:
    • Interscope’s urban roster of artists
    • Culturally relevant brands
    • Current events including pop culture and specific events & activations in the urban community
  • Ability to work well with different personalities and stakeholders, both internally and externally, to produce positive results for clients.
  • Ability to comfortably manage multiple priority projects at a time, while staying on deadline and sustaining quality of work.
  • Ability to quickly and calmly react to changing client needs and deadlines, both internal and external.
  • Adept problem solver; ability to come up with inventive solutions on the fly.
  • High level of comfort presenting to groups both over the phone and in person.
  • Impressive verbal and written abilities — client communication skills are essential.
  • Strong passion for urban music, marketing and the music industry.
  • Strong critical thinking skills and a demonstrated ability to apply data insights to marketing strategy.
  • Proficiency in Microsoft Office, Mac OS, PowerPoint, Excel, and Adobe


  • 5+ years working in a marketing and/or brand partnerships position, preferably within the music industry.
  • Preferred: 3+ years working with multi-cultural brand partnership clients.


  • Bachelor’s degree                                                                           
Universal Music Group is an Equal Opportunity Employer.


This job description only provides an overview of job responsibilities that are subject to change.