Digital Media Planner

Marketing & Digital Media New York, New York Req. UMG-804


Job Summary:

The Digital Media Planner role sits within Def Jam Recordings' Digital Marketing team, and will be responsible for the planning and execution of  paid digital media strategy. The successful applicant will create digital media campaigns from top to bottom, track results and tweak campaigns on the fly as appropriate. This role will require an individual who is able to speak the language of Def Jam Recordings artists and who is also a native user of a myriad of digital, social and ad platforms.

The successful applicant will be expected to collaborate with other members of the Digital Marketing, Marketing, and Senior Management teams, as well as other departments within the company as appropriate. As such, this role requires an expert communicator who is skilled at creating actionable reports and communicating return on investment from all projects to the company’s leadership team. This person should be a self-starter who is confident in their ability to make changes and improve their plans as new data and marketing opportunities present themselves. They should not be afraid to challenge conventional media buying strategies and tactics in an ever-changing landscape, and should be prepared to back up their creative instincts and ideas with supporting analysis.

Job Functions:

  • Responsible for all of Def Jam Recordings digital media buys across various DSPs, native, and programmatic platforms.
  • Handle the buying of all day-to-day deliverables and maintenance of media campaigns.
  • Assist in the development of media program strategies, analysis, and reporting. 
  • Aid in educating the digital & marketing teams on best-practices and data driven techniques.
  • Work with the marketing team to understand campaign goals and audience.
  • Liaise with creative team to develop media strategies and campaigns.
  • Make decisions on the best form(s) of media for specific campaigns.
  • Undertake research and analyse data using internal data sets.
  • Educate and share learnings with marketing teams.
  • Identify target audiences and analyze their characteristics, behaviors, and media habits.
  • Present proposals and schedules to internal stakeholders.
  • Recommend the most appropriate types of media to use, as well as the most effective time spans and locations.
  • Proofread advertisement content before release.
  • Evaluate the effectiveness of campaigns in order to inform future campaigns.
  • Adapt effective media plans based on digital budgets.
  • Create custom audiences, book and optimize campaigns in Facebook, Spotify, Instagram, Snapchat, Twitter, Google Adwords and more.
  • Navigate, explore, and execute programmatic and native campaigns.
Job Requirements:


  • Proficient communicator with excellent copywriting skills.
  • Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings.
  • Dependable, team player able to work independently and in groups with people of all backgrounds.
  • Passionate music fan with a strong affinity toward hip hop, pop, R&B.


  • 3-5 years’ experience as a media planner/media buyer.
  • Experience with Google Adwords, Facebook Business Manager, Twitter, Instagram, Snapchat, Spotify and more.
  • Quantitative/Analytical skills including experience with media forecasting and analysis.
  • Familiarity/experience with Google Analytics, Target Group Index, ComScore, Tableau, and Sysomos.
  • Programmatic experience.


  • Degree in Marketing or an equivalent college diploma/certificate.

Universal Music Group is an Equal Opportunity Employer.


This job description only provides an overview of job responsibilities that are subject to change.