Public Relations Assistant Manager
Description
Job Title: Public Relations Assistant Manager
Location: Toronto
Reporting to: PR Manager
About UNIQLO
UNIQLO is a brand of Fast Retailing Co. (FR), a global Japanese retail holding company that designs, manufactures and sells clothing under multiple brands including: GU, Theory, Helmut Lang, PLST (Plus T), COMPTOIR DES COTONNIERS, PRINCESSE TAM TAM, and UNIQLO. FR is currently among the world’s top three largest apparel retail companies and UNIQLO, its pillar, is considered Japan’s leading specialty retailer. With an operation spanning over 2300 stores worldwide in more than 25 countries and regions, UNIQLO is driven by its LifeWear concept for ultimate everyday clothes, offering unique products made from high-quality, highly functional materials, at affordable prices. UNIQLO proactively seeks to minimize the environmental impact of our businesses through the development of recycle-oriented products while continuing to offer people all over the world the joy, happiness, and satisfaction of wearing truly great clothes that embody our corporate philosophy: Changing clothes. Changing conventional wisdom. Change the world.
At UNIQLO, we are committed to providing our employees with enriching and challenging opportunities where achievements and personal growth are acknowledged and rewarded. We are dedicated to offering our employees training, performance-based increases, and unlimited growth opportunities. If you are an ambitious, hard-working individual who welcomes new challenges, have a drive for success, and embrace the responsibility of leadership—then you belong at UNIQLO!
Position Overview
The Public Relations Assistant Manager will be tasked with managing UNIQLO’s reputation. You will use various forms of media and communication to build, maintain and manage the reputation of UNIQLO Canada. You will be responsible for communicating key messages to defined target audiences in order to establish and maintain goodwill and understanding between UNIQLO and the public.
Job Description:
● Serve as a UNIQLO brand expert/ambassador
● Identify new creator opportunities across emerging platforms and verticals and lead creative ideation, unlocking new opportunities
● Stay up to date and have a deep understanding of fashion, culture, and social media trends
● Support PR/Influencer planning - including strategy, goals, budget, and tactics
● Support the overall media relations strategy, seeking high-level placements in print, broadcast, and online media
● Manage always-on and campaign-specific influencer programs
● Support external facing brand activities, including season kick-off and in-season/product events
● Identify and develop relationships with key influencers (new and existing) to build brand relevance/awareness
● Monitor, analyze, and communicate results every quarter
● Maintain a keen understanding of industry trends affecting UNIQLO customers to make appropriate recommendations regarding communication strategy surrounding those concerns
● Work closely with Global PR team members to adapt Global PR campaigns for the Canadian market
● Manage local PR Agency
● Other reasonable duties as assigned
Desired Skills and Experiences:
● At least 5 years of proven working experience in public relations required
● Bachelor’s degree in public relations or related field preferred
● Be at the forefront of understanding culture, trends and social media
● Proven track record creating and executing successful public relations/influencer campaigns in different markets
● Ability to maintain strong relationships with local and national business and industry media outlets as well as influencers
● Experience in acting as a company spokesperson
● Exceptional writing, editing, and communication skills (English)
● Exceptional collaborator
● Experience with social media considered an asset
● Ability to read, write, and speak French considered a valuable asset
UNIQLO Canada is an equal opportunity employer. UNIQLO Canada encourages applications from all qualified candidates and accommodates person with disabilities. Candidates that are selected for interviews should advise us if they require accommodation.