Platform Media Strategist

Platform Boston, Massachusetts

Platform Media Group Overview

The rise of technology platforms has given way to programmatic, data-driven media buying. Hill Holliday has built out a team dedicated to this programmatic approach whose expertise spans search, social, display, mobile and video.  The role of this team is to understand the landscape of technology platforms, how to use them, and then successfully apply them to the strategy and execution of client programs.

Hill Holliday is seeking a Platform Media Strategist with exceptional analytical and data driven skills to become an expert in platform offerings and how to best utilize the technology to drive business results.  This role is critical to success of campaigns and will work closely with the Media planning and Account teams to ensure results.


  • Advanced understanding and operation of the various platform technologies utilized by Hill Holliday across disciplines (search, social, and traditional programmatic technologies)
  • Manage 2 Assistants, helping to ensure flawless execution and exceptional campaign performance
  • Partner with internal teams to understand the client’s marketing goals and nuances
  • Help identify and suggest new technologies or tactics that can help deliver or exceed client goals
  • Understand strategies, tools, and data that can be leveraged to make campaigns more successful
  • Analyze data on a daily basis to perform ongoing optimizations and identify any shifts in trends
  • Leverage knowledge across platforms to apply learnings from one channel to a another
  • Have deep understanding of third party ad-servers, rich media vendors, and other tracking technologies that can be incorporated into buys
  • Contribute to weekly, monthly, and annual client insights and strategy reports
  • Strategy and implementation of complex campaign set-ups across clients and programs
  • Advanced understanding of the supply and data ecosystems and the appropriate application of each within campaigns
  • Develop strong relationships with platform technology companies, seeking out new opportunities that could augment client initiatives
  • Contribution to improvements in processes, both technical and business
  • Maintains a current knowledge of growth and changes in the marketplace
  • Maintain a clear communication channel with internal teams regarding expected deliverables


  • Paid Search experience required (1-2 years of professional experience)
  • Solid work ethic
  • Self-starter, comfortable working in a fast-paced, entrepreneurial environment
  • Fluent in MS Excel usage
  • Ability to juggle multiple tasks, while maintaining an eye to detail
  • Ability to think creatively about challenging analytical problems and problem-solve
  • Excellent written and verbal communication skills
  • Excellent communication skills; the ability to distill ideas and analysis to a non-technical or non-mathematical audience, and guide team members on doing the same
  • Proven ability to handle multiple deliverables with tight deadlines
  • Demonstrable ability to take ownership and accountability, and act on client goals and objectives in a technical environment
  • Comfortable with test and learn approach for best practice sharing
  • Strong organizational, analytical, and project management skills
  • Flexible, team-oriented collaborator
  • Bachelor’s degree required – preferably, but not limited to, those within a quantitative discipline (e.g., Mathematics, Economics)